Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
"Ice Cream" Parent Giving PostcardLancaster Country Day SchoolDirect Mail Appeals2018
Fall Appeal Highlighting COVID-19 NeedsLearning Prep SchoolDirect Mail Appeals2021
Annual Fund BrochureLearning Prep SchoolDirect Mail Appeals2021
Fall Appeal Featuring MagnetLearning Prep SchoolDirect Mail Appeals2021
Reunion Volunteer HandbookLehigh UniversityVolunteer Materials2020
Reunion Volunteer Customizable E-AppealLehigh UniversityDirect Mail Appeals2020
Health System COVID-themed AppealLehigh Valley Health NetworkDirect Mail Appeals2021
50th Anniversary Grateful Patient AppealLoma Linda University HealthDirect Mail Appeals2017
Internal E-Solicitation Creation GuideLoma Linda University HealthMisc/Other2018
Holiday Appeal LetterLoma Linda University HealthDirect Mail Appeals2017
Alumni Participation Crowdfunding PlanLong Island UniversitySpecial Campaigns/Challenges2020
Giving Day Ambassador GuideLongwood UniversityVolunteer Materials2020
Planned Giving BrochureLongy School of Music of Bard CollegeLeadership Giving Materials2018
Year End Appeal With Handwritten NoteLongy School of Music of Bard CollegeDirect Mail Appeals2018
Year End Appeal Featuring New BrandingLongy School of Music of Bard CollegeDirect Mail Appeals2019
Coaster Premium Appeal CampaignLoras CollegeSpecial Campaigns/Challenges2019
Lapsed Donor Challenge AppealLoras CollegeDirect Mail Appeals2021
Municipal Day of Giving School AppealLouise S. McGehee SchoolMisc/Other2021
End of Calendar Year Card AppealLoyola AcademyDirect Mail Appeals2019
Appeal Featuring Current StudentsLoyola AcademyDirect Mail Appeals2020
 Title Institution Category FY