Samples

AGN compiles samples and templates from educational institutions around the world, including direct appeals, scripts, gift acknowledgements, stewardship pieces, campaign communications, volunteer materials, and more. Access to this collection is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Spring Past Donor AppealUniversity of BaltimoreDirect Mail2018
Multi-Variable Mass President's AppealUniversity of British ColumbiaDirect Mail2018
Phonathon Leadership Qualification EmailUniversity of California, BerkeleyEmail2018
Second Ask Giving Society UpgradeUniversity of California, BerkeleyDirect Mail2019
Crowdfunding ToolkitUniversity of California, BerkeleySpecial Campaigns/Challenges2017
Second Ask and Lapsed Leadership AppealUniversity of California, BerkeleyDirect Mail2018
Renewal Appeal with Giving HistoryUniversity of California, BerkeleyDirect Mail2017
Giving Day Ambassador HandbookUniversity of California, IrvineVolunteer Materials2019
Label AppealUniversity of California, San DiegoDirect Mail2018
COVID-19 Postponed Giving Day AppealUniversity of Central FloridaEmail2020
Alumni Faculty Engagement EmailUniversity of Central FloridaStewardship2020
Giving Tuesday AppealUniversity of Central FloridaEmail2020
Social Media Ambassador HandbookUniversity of Central FloridaVolunteer Materials2018
Holiday Second Ask Label AppealUniversity of Central FloridaDirect Mail2018
Online Ambassador FAQsUniversity of Central FloridaVolunteer Materials2017
COVID-19 Emergency Student AppealUniversity of Central FloridaEmail2020
Custom Puzzle Incentive CampaignUniversity of ChicagoSpecial Campaigns/Challenges2018
Infographic Self-Mailer Retention AppealUniversity of Cincinnati FoundationDirect Mail2018
First Giving Day PlanUniversity of Cincinnati FoundationSpecial Campaigns/Challenges2018
Thanksgiving Mailing with Activity SheetUniversity of Cincinnati FoundationStewardship2018
 Title Institution Category FY