Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Mid-level "Heart Innovator" Fund AppealQEII FoundationDirect Mail Appeals2017
"Comfort and Care" AppealQEII FoundationDirect Mail Appeals2018
Fall Appeal with Donor RollRadford UniversityDirect Mail Appeals2021
Young Alumni Gift Impact AppealRandolph CollegeDirect Mail Appeals2021
Annual Fund BrochureRandolph CollegeDirect Mail Appeals2021
Reunion Volunteer HandbookRandolph CollegeVolunteer Materials2021
Dean's Retirement AppealRice UniversityDirect Mail Appeals2018
Student Philanthropy Committee EventsRice UniversityStewardship Communications2019
"Make the World Brighter" Fall AppealRollins CollegeDirect Mail Appeals2018
Open House PostcardRoutt Catholic High SchoolMisc/Other2019
Virtual Scholarship CelebrationRowan UniversityStewardship Communications2021
Fall Appeal BrochureRowan University School of Osteopathic MedicineDirect Mail Appeals2018
White Coat AppealRush University Medical CenterDirect Mail Appeals2020
Alumni Appeal with CalendarRush University Medical CenterDirect Mail Appeals2020
Donor Thank You CardRush University Medical CenterStewardship Communications2020
Doctors' Day Apology EmailRush University Medical CenterEmail Appeals2018
Mail Appeal Length TestRutgers University FoundationDirect Mail Appeals2018
Calendar Year End AppealsRutgers University FoundationEmail Appeals2017
Direct Mail Segmentation PlanRutgers University FoundationDirect Mail Appeals2018
Student Philanthropy Perceptions SurveyRutgers University FoundationMisc/Other2020
 Title Institution Category FY