Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
"coMMunity" Calendar Year End AppealMount Mercy UniversityDirect Mail Appeals2017
Student Video Follow-up AppealMount Mercy UniversityDirect Mail Appeals2020
Athletics Endowment Fund AppealMount Mercy UniversityDirect Mail Appeals2021
Fall Appeal LetterMount Saint Mary CollegeDirect Mail Appeals2018
Non-Profit Organization First Giving DayMustard Seed CommunitiesSpecial Campaigns/Challenges2018
Giving Day MailerMustard Seed CommunitiesDirect Mail Appeals2019
Giving Day Last Chance EmailMustard Seed CommunitiesEmail Appeals2019
Calendar Year End AppealMustard Seed CommunitiesDirect Mail Appeals2020
Alumni Participation MailingNational Cathedral SchoolDirect Mail Appeals2018
First Giving Day Impact ReportNC State UniversitySpecial Campaigns/Challenges2019
Appeal with Customized Donor ImpactNC State UniversityDirect Mail Appeals2020
Parents Leadership Giving AppealNC State UniversityDirect Mail Appeals2020
Parents Partners Program BrochureNC State UniversityLeadership Giving Materials2019
Leadership Donor Fall AppealNebraska Wesleyan UniversityDirect Mail Appeals2021
President's Donor Stewardship LetterNebraska Wesleyan UniversityStewardship Communications2021
"#CountMeIn" Giving DayNew Garden Friends SchoolSpecial Campaigns/Challenges2018
Annual Fund Case Statement BrochureNewark AcademyDirect Mail Appeals2018
"Imagine..." Appeal MailingNewark AcademyDirect Mail Appeals2018
Fall Brochure AppealNewark AcademyDirect Mail Appeals2021
"Creating Opportunities" Appeal MailingNichols CollegeDirect Mail Appeals2018
 Title Institution Category FY