Samples

AGN compiles samples and templates from educational institutions around the world, including direct appeals, scripts, gift acknowledgements, stewardship pieces, campaign communications, volunteer materials, and more. Access to this collection is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Phonathon Campaign Talking PointsUniversity of FloridaScripts2018
Planned Giving Phonathon SurveyUniversity of FloridaScripts2018
Tradition Themed Giving DayUniversity of FloridaSpecial Campaigns/Challenges2019
Matching Gift Awareness InsertUniversity of GeorgiaDirect Mail2020
Gift ReceiptUniversity of HoustonGift Acknowledgements2017
Athletics Appeal Featuring StudentUniversity of IdahoDirect Mail2018
Crowdfunding Project Update EmailsUniversity of IdahoStewardship2018
Mascot Themed Giving DayUniversity of IdahoSpecial Campaigns/Challenges2019
Pennant Appeal Featuring New PresidentUniversity of IdahoDirect Mail2019
Donor Personas Online Giving Form TestUniversity of IllinoisMisc/Other2021
Alumni Engagement Ad Campaign TestUniversity of IllinoisMisc/Other2018
First Time Donor SurveyUniversity of IllinoisMisc/Other2019
Donor SurveyUniversity of IllinoisStewardship2018
Faculty/Staff Crowdfunding CampaignUniversity of IowaSpecial Campaigns/Challenges2018
Proposal-Style Leadership AppealUniversity of Iowa Center for AdvancementDirect Mail2017
Hospital Appeal Featuring Patient StoryUniversity of Iowa Center for AdvancementDirect Mail2018
Finals Kit Parent AppealUniversity of Kansas Endowment AssociationSpecial Campaigns/Challenges2020
Impact ReportUniversity of LeicesterStewardship2018
Phonathon Pre-Call PostcardUniversity of LeicesterDirect Mail2018
Scholarship Fund AppealUniversity of LeicesterDirect Mail2018
 Title Institution Category FY