Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Appeal Featuring StudentMinnesota State University, MankatoDirect Mail Appeals2020
Caller Position Ad Door HangersMinnesota State University, MankatoPhonathon Materials2021
Giving Day InfographicMiss Porter's SchoolStewardship Communications2018
"Paw Print" Vet Medicine AppealMississippi State University FoundationDirect Mail Appeals2020
Parent Engagement Calling ScriptMissouri University of Science & TechnologyPhonathon Materials2021
Student Financial Assistance AppealMITDirect Mail Appeals2021
Crew Alumni & Parent Crowdfunding AppealMITEmail Appeals2021
Fall Renewal AppealMIT Alumni AssociationDirect Mail Appeals2021
Class Ring Fund Appeal to StudentsMIT Alumni AssociationSpecial Campaigns/Challenges2021
Simple Invoice Style AppealMizzou Alumni AssociationDirect Mail Appeals2020
Social Media Ambassador Thank You EmailMizzou Alumni AssociationVolunteer Materials2021
Giving Day Ambassador Launch EmailMizzou Alumni AssociationVolunteer Materials2021
GivingTuesday E-AppealMizzou Alumni AssociationEmail Appeals2021
Emergency Relief Fund Impact EmailMizzou Alumni AssociationStewardship Communications2021
Annual Donor ReportMMI Preparatory SchoolStewardship Communications2018
Fall Appeal Featuring AlumniMonmouth CollegeDirect Mail Appeals2018
Doctor's Day AppealMonmouth Medical CenterEmail Appeals2020
Virtual Reunion Save the Date CardsMontefiore EinsteinMisc/Other2021
Fall Appeal MailingMoravian CollegeDirect Mail Appeals2018
Day of Caring Campaign for Student AidMoravian CollegeSpecial Campaigns/Challenges2020
 Title Institution Category FY