Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
GivingTuesday E-AppealMizzou Alumni AssociationEmail Appeals2021
Emergency Relief Fund Impact EmailMizzou Alumni AssociationStewardship Communications2021
Annual Donor ReportMMI Preparatory SchoolStewardship Communications2018
Fall Appeal Featuring AlumniMonmouth CollegeDirect Mail Appeals2018
Doctor's Day AppealMonmouth Medical CenterEmail Appeals2020
Virtual Reunion Save the Date CardsMontefiore EinsteinMisc/Other2021
Fall Appeal MailingMoravian CollegeDirect Mail Appeals2018
Day of Caring Campaign for Student AidMoravian CollegeSpecial Campaigns/Challenges2020
Athletics Giving ChallengeMoravian UniversitySpecial Campaigns/Challenges2022
Engagement Video Showcasing Campus VisitMorehouse School of MedicineMisc/Other2018
Scholarship Appeal LetterMount Mercy UniversityDirect Mail Appeals2018
"coMMunity" Calendar Year End AppealMount Mercy UniversityDirect Mail Appeals2017
Student Video Follow-up AppealMount Mercy UniversityDirect Mail Appeals2020
Athletics Endowment Fund AppealMount Mercy UniversityDirect Mail Appeals2021
Nursing White Coat AppealMount Mercy UniversityDirect Mail Appeals2022
Fall Appeal LetterMount Saint Mary CollegeDirect Mail Appeals2018
Non-Profit Organization First Giving DayMustard Seed CommunitiesSpecial Campaigns/Challenges2018
Giving Day MailerMustard Seed CommunitiesDirect Mail Appeals2019
Giving Day Last Chance EmailMustard Seed CommunitiesEmail Appeals2019
Calendar Year End AppealMustard Seed CommunitiesDirect Mail Appeals2020
 Title Institution Category FY