Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Fall A/B Test Appeal LettersThe Oregon Humane SocietyDirect Mail Appeals2018
Magazine Stewardship ArticleThe Pingry SchoolStewardship Communications2019
Calendar Year End AppealThe Rotary FoundationDirect Mail Appeals2017
Computer Generated Appeal LetterThe University of ManchesterDirect Mail Appeals2018
New Alumni Engagement CampaignThe University of ScrantonEmail Appeals2018
Stewardship Binder Personalized to DonorThe University of Texas Health Science Center at HoustonStewardship Communications2019
Fall Appeal from Volunteer LeaderThe University of Texas School of LawDirect Mail Appeals2021
Sustaining Donor Postcard AppealThe University of Texas School of LawDirect Mail Appeals2021
Parent Giving Pre-Call LetterThe Wheeler SchoolDirect Mail Appeals2018
Fall E-Appeal & InfographicThe Windward SchoolEmail Appeals2021
Giving Day Save the Date PostcardThe Winsor SchoolSpecial Campaigns/Challenges2021
Giving Day Save the Date PostcardThomas CollegeDirect Mail Appeals2018
Donor Impact ReportThomas Edison State UniversityStewardship Communications2019
Athletics Fund Renewal BookletTowson UniversityDirect Mail Appeals2019
Athletics Acquisition MailerTowson UniversityDirect Mail Appeals2019
Athletics Donor Stewardship PostcardsTowson UniversityStewardship Communications2020
Giving Day PlanTrine UniversitySpecial Campaigns/Challenges2018
School Values Pin DisplayTrinity HallMisc/Other2019
Spring Investment Report AppealTrinity UniversityDirect Mail Appeals2020
Fall Appeal From University PresidentTrinity UniversityDirect Mail Appeals2021
 Title Institution Category FY