Samples

AGN compiles samples and templates from educational institutions around the world, including direct appeals, scripts, gift acknowledgements, stewardship pieces, campaign communications, volunteer materials, and more. Access to this collection is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Donor Loyalty Society Launch MaterialsVanderbilt UniversityStewardship2019
Student Experience Crowdfunding CampaignVillanova UniversitySpecial Campaigns/Challenges2018
"Cat Cabs" Giving Day Student ActivityVillanova UniversitySpecial Campaigns/Challenges2020
Giving Day Mailing Targeting Older AlumsVirginia TechDirect Mail2019
Leadership Label AppealWashington & Jefferson CollegeDirect Mail2017
Mid-Day Challenge EmailWashington & Jefferson CollegeEmail2018
Gift ReceiptWashington & Lee UniversityGift Acknowledgements2017
Food Insecurity Campaign & VideoWashington State UniversitySpecial Campaigns/Challenges2017
Pennant Stewardship Mailer with TestWashington State UniversityDirect Mail2018
Segmented End of Fiscal Year CampaignWashington State UniversitySpecial Campaigns/Challenges2018
Teacher Appreciation Giving Day PostcardWatkinson SchoolSpecial Campaigns/Challenges2019
Hospital Mid-Level Giving AppealWestern Connecticut Health NetworkDirect Mail2017
Social Media Donor Stewardship GIFsWestminster (Atlanta)Stewardship2018
Gift ReceiptWestminster (Atlanta)Gift Acknowledgements2018
Volunteer HandbookWestminster (Atlanta)Volunteer Materials2017
Last Chance Challenge AppealWestminster (Atlanta)Email2020
Annual Fund Postcard AppealWesttown SchoolDirect Mail2018
End of Fiscal Year Appeal CampaignWheaton College (IL)Direct Mail2018
Animated GIF E-AppealWheaton College (IL)Email2020
School History Auction VideoWheeling Country Day SchoolMisc/Other2019
 Title Institution Category FY