Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Fall Appeal Featuring StudentStanford University, School of EngineeringDirect Mail Appeals2020
Anniversary AppealStanford University, School of EngineeringDirect Mail Appeals2021
Head of School Running ChallengeStanstead CollegeSpecial Campaigns/Challenges2020
Medical Supply Crowdfunding ChallengeStony Brook UniversitySpecial Campaigns/Challenges2020
End of Fiscal Year Renewal MailingStony Brook UniversityDirect Mail Appeals2018
Anniversary AppealSUNY MorrisvilleDirect Mail Appeals2018
Student Emergency Fund Stewardship & AskSUNY Oneonta - College at Oneonta FoundationStewardship Communications2021
30 Under 30 Notable Alumni AnnouncementSUNY Oneonta Alumni AssociationMisc/Other2019
Thank You Letter From StudentSwarthmore CollegeStewardship Communications2019
Giving Day Direct Mail AppealSwarthmore CollegeDirect Mail Appeals2019
Giving Day Launch E-AppealSwarthmore CollegeEmail Appeals2019
End of Fiscal Year Leadership LetterSweet Briar CollegeDirect Mail Appeals2020
End of Year Results Email to LeadershipSweet Briar CollegeStewardship Communications2020
Class Customizable Spring AppealSweet Briar CollegeDirect Mail Appeals2021
Young Alumni Leadership Council InfoSyracuse UniversityVolunteer Materials2020
Fall AppealSyracuse UniversityDirect Mail Appeals2021
Giving Day Mailed AppealSyracuse UniversityDirect Mail Appeals2020
President's Fall AppealTemple UniversityDirect Mail Appeals2021
Completion Scholarship Fund AppealTemple UniversityDirect Mail Appeals2020
Recurring Giving Fall AppealTemple UniversityDirect Mail Appeals2021
 Title Institution Category FY