Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Student Philanthropy Perceptions SurveyRutgers University FoundationMisc/Other2020
Teacher Appreciation Apple ChallengeSaddle River Day SchoolSpecial Campaigns/Challenges2019
Trustee Challenge Fall AppealSaint Elizabeth UniversityDirect Mail Appeals2021
Lapsed LYBUNT AppealSaint John's University (MN)Direct Mail Appeals2021
Ornament Premium Appeal PackageSaint Louis UniversityDirect Mail Appeals2019
In Memory Faith-Centered AppealSaint Louis UniversitySpecial Campaigns/Challenges2020
Parent Welcome Brochure from DevelopmentSaint Mary's SchoolDirect Mail Appeals2018
Appeal Campaign Featuring Alumni StaffSaint Mary's SchoolDirect Mail Appeals2018
Rebranded Annual Fund MaterialsSaint Mary's SchoolSpecial Campaigns/Challenges2020
Leadership Donor Appeal from PeerSaint Mary's University of MinnesotaDirect Mail Appeals2021
Leadership Donor Stewardship NewslettersSaint Mary's University of MinnesotaStewardship Communications2021
Phonathon Rebranding EffortSaint Mary's University of MinnesotaPhonathon Materials2021
Phonathon Caller ContractSaint Mary's University of MinnesotaPhonathon Materials2021
Fundraising Event VideoSaint Viator High SchoolMisc/Other2019
Giving Week MaterialsSalus UniversitySpecial Campaigns/Challenges2020
Engagement Call, Email & Text ScriptsSamford UniversityPhonathon Materials2020
Annual Fund FAQsSan Francisco Day SchoolDirect Mail Appeals2020
Faculty/Staff Lego Brick AppealSan Francisco State UniversityDirect Mail Appeals2018
Summer Program Participants AppealSan Francisco University High SchoolDirect Mail Appeals2020
Parent Brochure-style AppealSan Francisco University High SchoolDirect Mail Appeals2021
 Title Institution Category FY