Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Leadership Appeal with Reunion InsertTufts UniversityDirect Mail Appeals2017
Annual Fund Impact ReportTufts UniversityStewardship Communications2017
New Parent Soft AppealTulane UniversityDirect Mail Appeals2018
Alumni Appeal Featuring InfographicsTulane UniversityDirect Mail Appeals2018
Arts Campaign Public Phase BrochureTyler Junior CollegeLeadership Giving Materials2021
Stewardship Policies ManualU.S. Air Force AcademyStewardship Communications2017
Class Year Participation ChallengeU.S. Merchant Marine Academy Alumni Assoc & FoundationSpecial Campaigns/Challenges2020
Faculty/Staff AppealUAlbany FundDirect Mail Appeals2017
Athletics Stewardship BrochureUAlbany FundStewardship Communications2017
Chancellor's Calendar Year End AppealUC San DiegoDirect Mail Appeals2020
First Giving Day Save the Date MailerUC San DiegoDirect Mail Appeals2019
Special Affinity Crowdfunding CampaignUCLASpecial Campaigns/Challenges2018
Giving Tuesday Cause-Focused CampaignUCLASpecial Campaigns/Challenges2017
Leadership Renewal SolicitationUCLA Anderson School of ManagementEmail Appeals2018
Fall Appeal Featuring StudentUCSCDirect Mail Appeals2020
Giving Day Lawn SignsUICMisc/Other2017
Endowment Fund Agreement TemplateUMass - BostonMisc/Other2019
Fall Appeal Versions TestUMass AmherstDirect Mail Appeals2019
COVID-19 Student Aid Impact WebsiteUMass BostonStewardship Communications2020
Unrestricted Giving Stewardship PieceUMass BostonStewardship Communications2020
 Title Institution Category FY