Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Calendar Year 2019 Anniversary AppealUniversity of BaltimoreDirect Mail Appeals2019
Spring Past Donor AppealUniversity of BaltimoreDirect Mail Appeals2018
Multi-Variable Mass President's AppealUniversity of British ColumbiaDirect Mail Appeals2018
Student Giving Impact Report VideoUniversity of California, BerkeleyStewardship Communications2020
Phonathon Leadership Qualification EmailUniversity of California, BerkeleyEmail Appeals2018
Parent Leadership Society AppealUniversity of California, BerkeleyDirect Mail Appeals2021
Second Ask Giving Society UpgradeUniversity of California, BerkeleyDirect Mail Appeals2019
Crowdfunding ToolkitUniversity of California, BerkeleySpecial Campaigns/Challenges2017
Second Ask and Lapsed Leadership AppealUniversity of California, BerkeleyDirect Mail Appeals2018
Renewal Appeal with Giving HistoryUniversity of California, BerkeleyDirect Mail Appeals2017
Second Ask AppealUniversity of California, IrvineDirect Mail Appeals2020
Giving Day Ambassador HandbookUniversity of California, IrvineVolunteer Materials2019
Leadership Society AppealUniversity of California, IrvineDirect Mail Appeals2020
Label AppealUniversity of California, San DiegoDirect Mail Appeals2018
COVID-19 Postponed Giving Day AppealUniversity of Central FloridaEmail Appeals2020
Mentorship Program DescriptionUniversity of Central FloridaVolunteer Materials2021
Loyalty Donor Multichannel StewardshipUniversity of Central FloridaStewardship Communications2021
Loyalty Donor NewsletterUniversity of Central FloridaStewardship Communications2021
Alumni Faculty Engagement EmailUniversity of Central FloridaStewardship Communications2020
Giving Tuesday AppealUniversity of Central FloridaEmail Appeals2020
 Title Institution Category FY