Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
100 Day Trustee Challenge AppealPrinceton Day SchoolDirect Mail Appeals2021
Appeal with Capital Campaign MessagingPrinceton Day SchoolDirect Mail Appeals2021
Fiscal Year End Letter AppealPrincipiaDirect Mail Appeals2021
Athletics Complex Campaign AppealPrincipiaDirect Mail Appeals2021
Stewardship NewsletterPrincipiaStewardship Communications2021
GivingTuesday VideoPrincipiaSpecial Campaigns/Challenges2022
"Together" Folding AppealProctor AcademyDirect Mail Appeals2018
Scholarship VideoProctor AcademyStewardship Communications2017
"Finding Voice" MagazineProctor AcademyMisc/Other2018
Greeting Card Fall Stewardship MailingPurdue for Life FoundationStewardship Communications2022
Customized Birthday Stewardship EmailPurdue UniversityStewardship Communications2018
Giving Day Stewardship VideoPurdue UniversityStewardship Communications2018
"Generosi-TEA" AppealQEII FoundationDirect Mail Appeals2018
Mid-level "Heart Innovator" Fund AppealQEII FoundationDirect Mail Appeals2017
"Comfort and Care" AppealQEII FoundationDirect Mail Appeals2018
Fall Appeal with Donor RollRadford UniversityDirect Mail Appeals2021
Annual Fund BrochureRandolph CollegeDirect Mail Appeals2021
Reunion Volunteer HandbookRandolph CollegeVolunteer Materials2021
Young Alumni Gift Impact AppealRandolph CollegeDirect Mail Appeals2021
Leadership Donor Stewardship CardRegis CollegeStewardship Communications2021
 Title Institution Category FY