Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Athletics Crowdfunding CampaignSkidmore CollegeSpecial Campaigns/Challenges2018
Donor Stewardship Email from StudentSkidmore CollegeStewardship Communications2018
Recurring Gift Ad CampaignSmith CollegeMisc/Other2017
Giving Day InfographicSouth Dakota State University FoundationStewardship Communications2018
Thanksgiving Soft Appeal with LabelsSouth Dakota State University FoundationDirect Mail Appeals2018
Impact ReportSoutheastern Baptist Theological SeminaryStewardship Communications2019
Student Relief Fund AppealSouthern Adventist UniversityDirect Mail Appeals2020
Virtual Homecoming ActivitiesSouthern Connecticut State UniversityMisc/Other2021
Faculty/Staff Giving Campaign AppealsSouthern Illinois University EdwardsvilleDirect Mail Appeals2020
Student Dates Calendar AppealSouthern Methodist UniversityDirect Mail Appeals2018
Appeal Featuring StudentSouthern Utah UniversityDirect Mail Appeals2020
Board Matching ChallengeSouthwest Minnesota State University FoundationSpecial Campaigns/Challenges2017
Crowdfunding Campaign Donor T-shirtSouthwest Minnesota State University FoundationSpecial Campaigns/Challenges2018
Annual ReportSpringer School and CenterStewardship Communications2019
Car and Keyboard StickersSpringfield CollegeStewardship Communications2018
Segmented Impact Report PostcardsSpringfield CollegeStewardship Communications2018
Athletics Engagement PostcardsSpringfield CollegeMisc/Other2018
Giving Day Social Media VideoSt. Andrew's SchoolSpecial Campaigns/Challenges2019
Donor Stewardship Event VideoSt. Andrew's SchoolStewardship Communications2018
Tax Season AppealSt. Benedict's PrepDirect Mail Appeals2021
 Title Institution Category FY