Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Loyal Donor and Pre-Phonathon AppealBirmingham-Southern CollegeDirect Mail Appeals2021
Customized Anniversary AppealBirmingham-Southern CollegeDirect Mail Appeals2021
Fall Renewal Student Assistance AppealBirmingham-Southern CollegeDirect Mail Appeals2021
Reunion AppealBishop O'Dowd High SchoolDirect Mail Appeals2020
Weeklong Challenge CampaignBishop O'Dowd High SchoolSpecial Campaigns/Challenges2020
Request for Advice EmailBloomsburg UniversityEmail Appeals2020
Gift Planning NewsletterBloomsburg UniversityLeadership Giving Materials2020
Giving Tuesday AppealBloomsburg UniversityEmail Appeals2020
Giving Tuesday Now E-AppealBloomsburg UniversityEmail Appeals2020
Year End Appeal from Gift PlanningBoston CollegeEmail Appeals2021
Leadership Donor Meeting RequestBoston CollegeLeadership Giving Materials2021
Giving Tuesday AppealBoston CollegeEmail Appeals2020
Year End Appeal from Gift PlanningBoston CollegeEmail Appeals2020
COVID-19 Emergency Student AppealBoston CollegeEmail Appeals2020
Alumni Association Annual ReportBoston CollegeStewardship Communications2020
"Day of Caring" Post COVID-19 Giving DayBoston CollegeSpecial Campaigns/Challenges2020
End of Calendar Year AppealBoston CollegeEmail Appeals2021
Giving Tuesday AppealBoston UniversityEmail Appeals2020
Giving Day Save the Date MailerBoston UniversityDirect Mail Appeals2019
New Leadership Society Launch PackageBoston UniversityLeadership Giving Materials2020
 Title Institution Category FY