Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Thanksgiving Soft AppealBaruch CollegeDirect Mail Appeals2017
Founder's Birthday E-AppealBaruch CollegeEmail Appeals2018
Donor Impact Email and VideoBaruch CollegeStewardship Communications2020
First Time Donor PostcardBates CollegeStewardship Communications2020
Parent Fund Committee Appeal to LYBUNTSBates CollegeEmail Appeals2021
Parent Phonathon Training ManualBellarmine College PreparatoryVolunteer Materials2020
Renewal and Acquisition AppealBelmont UniversityDirect Mail Appeals2020
Giving Day Save the Date PostcardBeloit CollegeSpecial Campaigns/Challenges2020
Annual ReportBenchmark SchoolStewardship Communications2018
"Registry" Giving Opportunities CampaignBirmingham-Southern CollegeSpecial Campaigns/Challenges2020
Giving Day Plan During COVIDBirmingham-Southern CollegeSpecial Campaigns/Challenges2020
Loyal Donor and Pre-Phonathon AppealBirmingham-Southern CollegePhonathon Materials2021
Customized Anniversary AppealBirmingham-Southern CollegeDirect Mail Appeals2021
Fall Renewal Student Assistance AppealBirmingham-Southern CollegeDirect Mail Appeals2021
Parent Chair Purchase AppealBirmingham-Southern CollegeDirect Mail Appeals2021
Reunion AppealBishop O'Dowd High SchoolDirect Mail Appeals2020
Weeklong Challenge CampaignBishop O'Dowd High SchoolSpecial Campaigns/Challenges2020
Alum Contact Info Update Email to ParentBishop O'Dowd High SchoolMisc/Other2021
Request for Advice EmailBloomsburg UniversityEmail Appeals2020
Gift Planning NewsletterBloomsburg UniversityLeadership Giving Materials2020
 Title Institution Category FY