Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Giving Day Direct Mail AppealSwarthmore CollegeDirect Mail Appeals2019
Giving Day Launch E-AppealSwarthmore CollegeEmail Appeals2019
Class Customizable Spring AppealSweet Briar CollegeDirect Mail Appeals2021
End of Fiscal Year Leadership LetterSweet Briar CollegeDirect Mail Appeals2020
End of Year Results Email to LeadershipSweet Briar CollegeStewardship Communications2020
Giving Day Mailed AppealSyracuse UniversityDirect Mail Appeals2020
Young Alumni Leadership Council InfoSyracuse UniversityVolunteer Materials2020
Fall AppealSyracuse UniversityDirect Mail Appeals2021
Completion Scholarship Fund AppealTemple UniversityDirect Mail Appeals2020
Recurring Giving Fall AppealTemple UniversityDirect Mail Appeals2021
President's Fall AppealTemple UniversityDirect Mail Appeals2021
Cold Calling ScriptTexas A&M University - CommercePhonathon Materials2018
Current Use Scholarship Gift AgreementTexas A&M University - CommerceLeadership Giving Materials2019
Prospective Donor Question GuideTexas A&M University - CommerceLeadership Giving Materials2021
New Year-themed Appeal PostcardTexas A&M University Corpus ChristiDirect Mail Appeals2020
Student Caller Job FlyerTexas A&M-CommercePhonathon Materials2021
Scholarship Fund Renewal MailingTexas Lutheran UniversityDirect Mail Appeals2018
Scholarship Fund AppealTexas Lutheran UniversityDirect Mail Appeals2018
Life Membership Program AppealTexas State UniversityDirect Mail Appeals2020
Matching Gift Summary AcknowledgementTexas Tech UniversityStewardship Communications2020
 Title Institution Category FY