Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
School of Medicine Dean's Fall AppealTexas Tech UniversityDirect Mail Appeals2021
End of Fiscal Year Renewal MailingTexas Tech University SystemDirect Mail Appeals2018
Segmented AppealTexas Woman's UniversityDirect Mail Appeals2018
Special Appeal to Chapel BridesTexas Woman's UniversityDirect Mail Appeals2020
Parent Giving Informational AppealThayer AcademyDirect Mail Appeals2020
First Giving Day PlanThe Citadel FoundationSpecial Campaigns/Challenges2018
Reunion Ambassador Job DescriptionThe College of WoosterVolunteer Materials2021
Giving Day WebsiteThe Foote SchoolSpecial Campaigns/Challenges2020
LYBUNT Renewal E-AppealThe Fuller FoundationEmail Appeals2021
Annual Fund Solicitation BrochureThe Girls' School of AustinDirect Mail Appeals2019
Alumni MagazineThe King's CollegeMisc/Other2018
Donor Thank You LetterThe King's CollegeStewardship Communications2018
Annual Fund Theme CollateralThe Lexington SchoolSpecial Campaigns/Challenges2018
Appeal Featuring StudentThe Lillian and Betty Ratner Montessori SchoolDirect Mail Appeals2019
Fall AppealThe Masters SchoolDirect Mail Appeals2020
Brochure Cover Letter AppealThe Music CenterDirect Mail Appeals2021
Arts Membership Group AppealThe Music CenterDirect Mail Appeals2021
Giving Tuesday Email AppealThe New SchoolEmail Appeals2017
Fall Alumni and Parent Appeal LetterThe New SchoolDirect Mail Appeals2018
Fall A/B Test Appeal LettersThe Oregon Humane SocietyDirect Mail Appeals2018
 Title Institution Category FY