Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Scholarship Appeal Using Affluent ScoresSDSU FoundationDirect Mail Appeals2021
Giving Day Plan and MaterialsSDSU FoundationSpecial Campaigns/Challenges2021
Giving Day Social Ambassador ToolkitSDSU FoundationVolunteer Materials2021
"People of SU" Email and Video CampaignSeattle UniversityEmail Appeals2017
Annual Fund Rebrand and Graphics PackageSeattle UniversityMisc/Other2017
First Time Donor PostcardsSeattle UniversityStewardship Communications2020
Giving Day Promotional VideosSeattle UniversitySpecial Campaigns/Challenges2020
Leadership Donor Bi-Annual E-NewsletterSeattle UniversityStewardship Communications2021
Leadership Calendar Year End AppealSeattle UniversityEmail Appeals2021
Giving Day Coffee Sleeve PostcardSeton Hall UniversityDirect Mail Appeals2018
President's Fall AppealSeton Hall UniversityDirect Mail Appeals2021
Giving Day Save the Date PostcardSeton Hall UniversityDirect Mail Appeals2021
Giving Day Video Featuring StudentsSewickley AcademyMisc/Other2019
Emergency Fund AppealSherman College of ChiropracticDirect Mail Appeals2020
Sample Text MessagesSidwell Friends SchoolSpecial Campaigns/Challenges2017
Fall Appeal Featuring FacultySidwell Friends SchoolDirect Mail Appeals2020
Personalized Loyalty Society AppealSkidmore CollegeDirect Mail Appeals2018
Athletics Crowdfunding CampaignSkidmore CollegeSpecial Campaigns/Challenges2018
Donor Stewardship Email from StudentSkidmore CollegeStewardship Communications2018
Recurring Gift Ad CampaignSmith CollegeMisc/Other2017
 Title Institution Category FY