Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Leadership Direct Mail PackageUNC Chapel HillDirect Mail Appeals2021
Pre-Call EmailUNC Chapel HillEmail Appeals2020
Second Ask AppealUNC Chapel HillDirect Mail Appeals2019
Texting Engagement CampaignUNC CharlotteStewardship Communications2018
"PAC Method" Caller Engagement ToolUNC GreensboroPhone Scripts2019
Mask Stewardship MailingUNC GreensboroStewardship Communications2020
Annual Fund BrochureUNC Kenan-FlaglerDirect Mail Appeals2018
"BlueVBlue" Rival Giving Day CompetitionUNC Kenan-FlaglerSpecial Campaigns/Challenges2018
Fall Booklet AppealUNC Kenan-Flagler Business SchoolDirect Mail Appeals2019
Anniversary "Stock" Appeal CampaignUNC Kenan-Flagler Business SchoolSpecial Campaigns/Challenges2019
Health & Med School Renewal AppealUNC- School of MedicineDirect Mail Appeals2021
Black Alumni Email CampaignUNC-WilmingtonEmail Appeals2020
Phonathon Pre-Call MailingUnion CollegeDirect Mail Appeals2018
Holiday Matching Challenge AppealUnion CollegeDirect Mail Appeals2017
Fall President's AppealUnion CollegeDirect Mail Appeals2021
Student Emergency Fund CampaignUniversity at AlbanySpecial Campaigns/Challenges2020
Campaign Public Launch Social MediaUniversity at Albany AdvancementSpecial Campaigns/Challenges2019
Leadership AppealUniversity at BuffaloDirect Mail Appeals2019
Class Gift Campaign ToolkitUniversity of ArizonaSpecial Campaigns/Challenges2019
Fall Appeal Featuring New GraphicsUniversity of ArkansasDirect Mail Appeals2020
 Title Institution Category FY