Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Business School Alumni AppealUniversity of ChicagoDirect Mail Appeals2021
Custom Puzzle Incentive CampaignUniversity of ChicagoSpecial Campaigns/Challenges2018
"Last Chance" Loyalty Society AppealUniversity of ChicagoDirect Mail Appeals2020
Infographic Self-Mailer Retention AppealUniversity of Cincinnati FoundationDirect Mail Appeals2018
First Giving Day PlanUniversity of Cincinnati FoundationSpecial Campaigns/Challenges2018
Thanksgiving Mailing with Activity SheetUniversity of Cincinnati FoundationStewardship Communications2018
CARES Act Direct Mail AppealUniversity of ColoradoDirect Mail Appeals2021
Giving Tuesday Save the Date EmailUniversity of ConnecticutEmail Appeals2020
Giving Tuesday AppealUniversity of ConnecticutEmail Appeals2020
Anniversary AppealUniversity of DaytonDirect Mail Appeals2017
"Your Gift is the Spark" Fall AppealUniversity of DaytonDirect Mail Appeals2018
Parents Fund AppealUniversity of DelawareDirect Mail Appeals2020
Webcam Cover AppealUniversity of DelawareDirect Mail Appeals2020
Gift Tags Holiday AppealUniversity of DelawareDirect Mail Appeals2020
Faculty/Staff Door Hanger CampaignUniversity of DelawareDirect Mail Appeals2017
Giving Tuesday AppealUniversity of Detroit MercyEmail Appeals2020
Parent Info & Interest FlyerUniversity of FindlayMisc/Other2020
"Name a Bat" Email CampaignUniversity of FloridaEmail Appeals2019
"Beat Week" Football Rivalry ChallengeUniversity of FloridaSpecial Campaigns/Challenges2020
Parent Leadership Society BenefitsUniversity of FloridaLeadership Giving Materials2021
 Title Institution Category FY