Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Socks for Scholarships AppealSmith CollegeDirect Mail Appeals2021
Giving Day InfographicSouth Dakota State University FoundationStewardship Communications2018
Thanksgiving Soft Appeal with LabelsSouth Dakota State University FoundationDirect Mail Appeals2018
Impact ReportSoutheastern Baptist Theological SeminaryStewardship Communications2019
Student Relief Fund AppealSouthern Adventist UniversityDirect Mail Appeals2020
Virtual Homecoming ActivitiesSouthern Connecticut State UniversityMisc/Other2021
Faculty/Staff Giving Campaign AppealsSouthern Illinois University EdwardsvilleDirect Mail Appeals2020
Student Dates Calendar AppealSouthern Methodist UniversityDirect Mail Appeals2018
Appeal Featuring StudentSouthern Utah UniversityDirect Mail Appeals2020
Board Matching ChallengeSouthwest Minnesota State University FoundationSpecial Campaigns/Challenges2017
Crowdfunding Campaign Donor T-shirtSouthwest Minnesota State University FoundationSpecial Campaigns/Challenges2018
Annual ReportSpringer School and CenterStewardship Communications2019
Car and Keyboard StickersSpringfield CollegeStewardship Communications2018
Segmented Impact Report PostcardsSpringfield CollegeStewardship Communications2018
Athletics Engagement PostcardsSpringfield CollegeMisc/Other2018
Giving Day Social Media VideoSt. Andrew's SchoolSpecial Campaigns/Challenges2019
Donor Stewardship Event VideoSt. Andrew's SchoolStewardship Communications2018
Tax Season AppealSt. Benedict's PrepDirect Mail Appeals2021
New Grad Alumni Assoc. Welcome EmailSt. John's CollegeMisc/Other2021
Vendor E-AppealSt. John's UniversityEmail Appeals2019
 Title Institution Category FY