Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Segmented Impact Report PostcardsSpringfield CollegeStewardship Communications2018
Athletics Engagement PostcardsSpringfield CollegeMisc/Other2018
Giving Day Social Media VideoSt. Andrew's SchoolSpecial Campaigns/Challenges2019
Donor Stewardship Event VideoSt. Andrew's SchoolStewardship Communications2018
Tax Season AppealSt. Benedict's PrepDirect Mail Appeals2021
New Grad Alumni Assoc. Welcome EmailSt. John's CollegeMisc/Other2021
Vendor E-AppealSt. John's UniversityEmail Appeals2019
Lapsed Donor Bookplate Message AppealSt. Joseph's CollegeDirect Mail Appeals2019
Giving Day Appeal for Student Aid FundsSt. Joseph's CollegeDirect Mail Appeals2020
Giving Day Infographic Save the DateSt. Joseph's College NYDirect Mail Appeals2021
End of Fiscal Year Renewal MailingSt. Joseph's College, NYDirect Mail Appeals2018
Fall Alumni Appeal LetterSt. Joseph's College, NYDirect Mail Appeals2018
Giving Tuesday Matching ChallengeSt. Patrick's Episcopal Day SchoolSpecial Campaigns/Challenges2017
Rival School ChallengeSt. Paul's SchoolSpecial Campaigns/Challenges2018
Spring Past Donor AppealStanfordDirect Mail Appeals2020
Engineering Fund Impact ReportStanford UniversityStewardship Communications2019
Anniversary Appeal to ParentsStanford UniversityDirect Mail Appeals2020
Fall Appeal Featuring StudentStanford University, School of EngineeringDirect Mail Appeals2020
Anniversary AppealStanford University, School of EngineeringDirect Mail Appeals2021
Head of School Running ChallengeStanstead CollegeSpecial Campaigns/Challenges2020
 Title Institution Category FY