Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Crowdfunding Informational VideoUniversity of Kansas Endowment AssociationSpecial Campaigns/Challenges2021
Finals Kit Parent AppealUniversity of Kansas Endowment AssociationSpecial Campaigns/Challenges2020
Student Emergency Fund E-AppealUniversity of La VerneEmail Appeals2020
Impact ReportUniversity of LeicesterStewardship Communications2018
Phonathon Pre-Call PostcardUniversity of LeicesterDirect Mail Appeals2018
Scholarship Fund AppealUniversity of LeicesterDirect Mail Appeals2018
Giving Day PostcardUniversity of LynchburgDirect Mail Appeals2018
Senior Gift Campaign Donor Roll EmailUniversity of LynchburgEmail Appeals2018
"Fill the Steins" Crowdfunding PlatformUniversity of Maine FoundationSpecial Campaigns/Challenges2018
Faculty and Staff Community CampaignUniversity of MarylandEmail Appeals2021
Spring Alumni Challenge AppealUniversity of MarylandDirect Mail Appeals2021
Family Resource GuideUniversity of Maryland School of MedicineMisc/Other2021
COVID-19 Response LYBUNT AppealUniversity of Maryland School of MedicineDirect Mail Appeals2020
Student Assistance Fund AppealUniversity of Maryland School of MedicineEmail Appeals2020
Medical Family Annual Fund AppealUniversity of Maryland School of MedicineDirect Mail Appeals2019
End of Fiscal Year Video AppealUniversity of Maryland, Baltimore CountyEmail Appeals2020
Second Ask Phonathon ScriptUniversity of MichiganPhone Scripts2019
Matching Gift Solicitation EmailsUniversity of Michigan - Ross School of BusinessEmail Appeals2020
Student Emergency Fund CampaignUniversity of Michigan School of InformationSpecial Campaigns/Challenges2020
Mini Stewardship ReportsUniversity of Michigan School of InformationStewardship Communications2020
 Title Institution Category FY