Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Lapsed & Future Donor Calling ScriptUniv. of San DiegoPhonathon Materials2021
Student Emergency Fund CampaignUniversity at AlbanySpecial Campaigns/Challenges2020
Campaign Public Launch Social MediaUniversity at Albany AdvancementSpecial Campaigns/Challenges2019
Leadership AppealUniversity at BuffaloDirect Mail Appeals2019
Class Gift Campaign ToolkitUniversity of ArizonaSpecial Campaigns/Challenges2019
Fall Appeal Featuring New GraphicsUniversity of ArkansasDirect Mail Appeals2020
Thank You Postcard Featuring AG DirectorUniversity of ArkansasStewardship Communications2019
Giving Day Ambassador ToolkitUniversity of Arkansas for Medical SciencesVolunteer Materials2018
Alumni Donor Phonathon ScriptUniversity of BaltimorePhonathon Materials2018
Alumni NonDonor Phonathon ScriptUniversity of BaltimorePhonathon Materials2018
Calendar Year 2019 Anniversary AppealUniversity of BaltimoreDirect Mail Appeals2019
Spring Past Donor AppealUniversity of BaltimoreDirect Mail Appeals2018
Multi-Variable Mass President's AppealUniversity of British ColumbiaDirect Mail Appeals2018
Parent Gift Officer Meeting RequestUniversity of California IrvineLeadership Giving Materials2021
Parent Executive Board Invite & AppealUniversity of California IrvineDirect Mail Appeals2020
Phonathon Leadership Qualification EmailUniversity of California, BerkeleyEmail Appeals2018
Second Ask and Lapsed Leadership AppealUniversity of California, BerkeleyDirect Mail Appeals2018
Renewal Appeal with Giving HistoryUniversity of California, BerkeleyDirect Mail Appeals2017
Crowdfunding ToolkitUniversity of California, BerkeleySpecial Campaigns/Challenges2017
Second Ask Giving Society UpgradeUniversity of California, BerkeleyDirect Mail Appeals2019
 Title Institution Category FY