Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Giving Day Direct Mail AppealSwarthmore CollegeDirect Mail Appeals2019
Giving Day Launch E-AppealSwarthmore CollegeEmail Appeals2019
Class Customizable Spring AppealSweet Briar CollegeDirect Mail Appeals2021
End of Fiscal Year Leadership LetterSweet Briar CollegeDirect Mail Appeals2020
End of Year Results Email to LeadershipSweet Briar CollegeStewardship Communications2020
Giving Day Mailed AppealSyracuse UniversityDirect Mail Appeals2020
Young Alumni Leadership Council InfoSyracuse UniversityVolunteer Materials2020
Fall AppealSyracuse UniversityDirect Mail Appeals2021
Completion Scholarship Fund AppealTemple UniversityDirect Mail Appeals2020
Recurring Giving Fall AppealTemple UniversityDirect Mail Appeals2021
President's Fall AppealTemple UniversityDirect Mail Appeals2021
DEI-focused Crowdfunding CampaignTemple UniversitySpecial Campaigns/Challenges2022
Loyal Donor PackageTennessee Tech UniversityStewardship Communications2021
Donor Impact ReportTennessee Tech UniversityStewardship Communications2021
Donor Impact ReportTennessee Tech UniversityStewardship Communications2021
Cold Calling ScriptTexas A&M University - CommercePhonathon Materials2018
Current Use Scholarship Gift AgreementTexas A&M University - CommerceLeadership Giving Materials2019
Prospective Donor Question GuideTexas A&M University - CommerceLeadership Giving Materials2021
New Year-themed Appeal PostcardTexas A&M University Corpus ChristiDirect Mail Appeals2020
Student Caller Job FlyerTexas A&M-CommercePhonathon Materials2021
 Title Institution Category FY