Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
End of Fiscal Year Renewal MailingStony Brook UniversityDirect Mail Appeals2018
Medical Supply Crowdfunding ChallengeStony Brook UniversitySpecial Campaigns/Challenges2020
Anniversary AppealSUNY MorrisvilleDirect Mail Appeals2018
Donor Impact NewsletterSUNY OneontaStewardship Communications2022
Student Emergency Fund Stewardship & AskSUNY Oneonta - College at Oneonta FoundationStewardship Communications2021
30 Under 30 Notable Alumni AnnouncementSUNY Oneonta Alumni AssociationMisc/Other2019
Thank You Letter From StudentSwarthmore CollegeStewardship Communications2019
Giving Day Direct Mail AppealSwarthmore CollegeDirect Mail Appeals2019
Giving Day Launch E-AppealSwarthmore CollegeEmail Appeals2019
Class Customizable Spring AppealSweet Briar CollegeDirect Mail Appeals2021
End of Fiscal Year Leadership LetterSweet Briar CollegeDirect Mail Appeals2020
End of Year Results Email to LeadershipSweet Briar CollegeStewardship Communications2020
Giving Day Mailed AppealSyracuse UniversityDirect Mail Appeals2020
Young Alumni Leadership Council InfoSyracuse UniversityVolunteer Materials2020
Fall AppealSyracuse UniversityDirect Mail Appeals2021
Completion Scholarship Fund AppealTemple UniversityDirect Mail Appeals2020
Recurring Giving Fall AppealTemple UniversityDirect Mail Appeals2021
President's Fall AppealTemple UniversityDirect Mail Appeals2021
Loyal Donor PackageTennessee Tech UniversityStewardship Communications2021
Donor Impact ReportTennessee Tech UniversityStewardship Communications2021
 Title Institution Category FY