Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Alumni Acquisition Phonathon ScriptUniversity of Michigan TelefundPhone Scripts2018
Campus Support Spring AppealUniversity of MissouriDirect Mail Appeals2019
Seeds Promo Lapsed Donor MailingUniversity of MissouriDirect Mail Appeals2019
Homecoming Traditions AppealUniversity of MissouriDirect Mail Appeals2019
COVID-19 Relief Digital AppealUniversity of MissouriEmail Appeals2020
Scholarship Direct Mail AppealUniversity of Missouri - St. LouisDirect Mail Appeals2019
Donor Newsletter Featuring StudentsUniversity of Missouri - St. LouisStewardship Communications2021
Scholarship Fund Article StewardshipUniversity of Missouri - St. LouisStewardship Communications2019
Scholarship Fund AppealUniversity of Missouri - St. LouisDirect Mail Appeals2018
Giving Tuesday Ambassador Recruiting AdUniversity of Missouri-St. LouisVolunteer Materials2018
Giving Tuesday Phonathon ScriptUniversity of Missouri-St. LouisPhone Scripts2019
First Giving Day Save the Date PostcardUniversity of Mount UnionDirect Mail Appeals2018
Giving Day Save the Date PostcardUniversity of Mount UnionDirect Mail Appeals2020
Employee Giving Campaign BrochureUniversity of Mount UnionMisc/Other2019
Donor Downgrade Appeal LetterUniversity of North CarolinaDirect Mail Appeals2019
Seasonal Donor Thank You PostcardsUniversity of Notre DameStewardship Communications2019
"Gear Up" Fall Sock AppealUniversity of Notre DameDirect Mail Appeals2018
First-time Donor Anniversary MailingUniversity of OklahomaStewardship Communications2018
Donor Impact Infographic PostcardUniversity of OklahomaStewardship Communications2018
Second Ask AppealUniversity of OregonDirect Mail Appeals2019
 Title Institution Category FY