Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Mascot Themed Giving DayUniversity of IdahoSpecial Campaigns/Challenges2019
Pennant Appeal Featuring New PresidentUniversity of IdahoDirect Mail Appeals2019
Donor Personas Online Giving Form TestUniversity of IllinoisMisc/Other2021
Alumni Engagement Ad Campaign TestUniversity of IllinoisMisc/Other2018
First Time Donor SurveyUniversity of IllinoisMisc/Other2019
Donor SurveyUniversity of IllinoisStewardship Communications2018
Faculty/Staff Crowdfunding CampaignUniversity of IowaSpecial Campaigns/Challenges2018
Calendar Gift Donor Retention AppealUniversity of IowaDirect Mail Appeals2021
Proposal-Style Leadership AppealUniversity of Iowa Center for AdvancementDirect Mail Appeals2017
Hospital Appeal Featuring Patient StoryUniversity of Iowa Center for AdvancementDirect Mail Appeals2018
Crowdfunding Informational VideoUniversity of Kansas Endowment AssociationSpecial Campaigns/Challenges2021
Finals Kit Parent AppealUniversity of Kansas Endowment AssociationSpecial Campaigns/Challenges2020
Student Emergency Fund E-AppealUniversity of La VerneEmail Appeals2020
Impact ReportUniversity of LeicesterStewardship Communications2018
Phonathon Pre-Call PostcardUniversity of LeicesterDirect Mail Appeals2018
Scholarship Fund AppealUniversity of LeicesterDirect Mail Appeals2018
Giving Day PostcardUniversity of LynchburgDirect Mail Appeals2018
Senior Gift Campaign Donor Roll EmailUniversity of LynchburgEmail Appeals2018
"Fill the Steins" Crowdfunding PlatformUniversity of Maine FoundationSpecial Campaigns/Challenges2018
Faculty and Staff Community CampaignUniversity of MarylandEmail Appeals2021
 Title Institution Category FY