Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Mid-Day Challenge EmailWashington & Jefferson CollegeEmail Appeals2018
Gift ReceiptWashington & Lee UniversityStewardship Communications2017
Food Insecurity Campaign & VideoWashington State UniversitySpecial Campaigns/Challenges2017
Pennant Stewardship Mailer with TestWashington State UniversityDirect Mail Appeals2018
Segmented End of Fiscal Year CampaignWashington State UniversitySpecial Campaigns/Challenges2018
Teacher Appreciation Giving Day PostcardWatkinson SchoolSpecial Campaigns/Challenges2019
Giving Day Direct Mail AppealWayne State UniversityDirect Mail Appeals2020
Giving Tuesday Countdown EmailWestern Carolina UniversitySpecial Campaigns/Challenges2021
Social Media Ambassador Ask EmailWestern Carolina UniversityVolunteer Materials2021
Hospital Mid-Level Giving AppealWestern Connecticut Health NetworkDirect Mail Appeals2017
Phonathon Thank You Video CampaignWestern Illinois UniversityStewardship Communications2021
Day of Caring Engagement CampaignWestern Kentucky UniversitySpecial Campaigns/Challenges2020
Vice President Introduction and AppealWestern Kentucky UniversityDirect Mail Appeals2020
Student Caller Profile Email AppealWestern Michigan UniversityEmail Appeals2021
Adopt a Student Athlete AppealWestern UniversityEmail Appeals2021
Social Media Donor Stewardship GIFsWestminster (Atlanta)Stewardship Communications2018
Senior Parent Incentive CampaignWestminster (Atlanta)Special Campaigns/Challenges2020
Gift ReceiptWestminster (Atlanta)Stewardship Communications2018
Volunteer HandbookWestminster (Atlanta)Volunteer Materials2017
Last Chance Challenge AppealWestminster (Atlanta)Email Appeals2020
 Title Institution Category FY