Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
White Coat AppealUniversity of Tennessee Health Science CenterDirect Mail Appeals2021
First Time Donor PostcardUniversity of Tennessee, KnoxvilleStewardship Communications2018
Alumni Association AppealUniversity of Texas Medical Branch - GalvestonDirect Mail Appeals2020
Email-Based Digital AdsUniversity of the PacificMisc/Other2021
Giving Day Early Participation AppealUniversity of the PacificDirect Mail Appeals2020
Giving Day VideoUniversity of ToledoMisc/Other2020
Student Engagement SpecialistsUniversity of UtahMisc/Other2020
Giving Day Committee TrainingUniversity of UtahVolunteer Materials2020
Student Philanthropy Education EventUniversity of UtahSpecial Campaigns/Challenges2020
Phonathon Monitoring Sheet TemplateUniversity of UtahMisc/Other2019
Phonathon Script & Talking PointsUniversity of UtahPhone Scripts2018
Student Philanthropy FairUniversity of UtahSpecial Campaigns/Challenges2020
Redesigned Online Giving FormUniversity of UtahMisc/Other2018
Customized Giving Area E-AppealsUniversity of VirginiaEmail Appeals2019
Consolidated Annual Fund Relaunch AppealUniversity of VirginiaDirect Mail Appeals2019
Giving Day Parent AppealUniversity of VirginiaEmail Appeals2019
Gift ReceiptUniversity of VirginiaStewardship Communications2017
July Early Activation AppealUniversity of VirginiaDirect Mail Appeals2020
Crowdfunding Email CampaignUniversity of WashingtonEmail Appeals2020
Mask "Give/Get" Premium CampaignUniversity of West FloridaSpecial Campaigns/Challenges2021
 Title Institution Category FY