Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Renewal Appeal with Giving HistoryUniversity of California, BerkeleyDirect Mail Appeals2017
Crowdfunding ToolkitUniversity of California, BerkeleySpecial Campaigns/Challenges2017
Second Ask Giving Society UpgradeUniversity of California, BerkeleyDirect Mail Appeals2019
Student Giving Impact Report VideoUniversity of California, BerkeleyStewardship Communications2020
Parent Leadership Society AppealUniversity of California, BerkeleyDirect Mail Appeals2021
Giving Day Ambassador HandbookUniversity of California, IrvineVolunteer Materials2019
Leadership Society AppealUniversity of California, IrvineDirect Mail Appeals2020
Second Ask AppealUniversity of California, IrvineDirect Mail Appeals2020
Label AppealUniversity of California, San DiegoDirect Mail Appeals2018
Diversity Endowment Fund E-AppealUniversity of California, Santa CruzEmail Appeals2021
Holiday Second Ask Label AppealUniversity of Central FloridaDirect Mail Appeals2018
Social Media Ambassador HandbookUniversity of Central FloridaVolunteer Materials2018
Online Ambassador FAQsUniversity of Central FloridaVolunteer Materials2017
Alumni Faculty Engagement EmailUniversity of Central FloridaStewardship Communications2020
Giving Tuesday AppealUniversity of Central FloridaEmail Appeals2020
COVID-19 Postponed Giving Day AppealUniversity of Central FloridaEmail Appeals2020
Loyalty Donor Multichannel StewardshipUniversity of Central FloridaStewardship Communications2021
Loyalty Donor NewsletterUniversity of Central FloridaStewardship Communications2021
Homecoming Spirit Box Retention AppealUniversity of Central FloridaSpecial Campaigns/Challenges2021
Giving Tuesday Save the Date EmailUniversity of Central FloridaEmail Appeals2021
 Title Institution Category FY