Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Reunion Volunteer HandbookUniversity of Pennsylvania Law SchoolVolunteer Materials2019
Anniversary Appeal EmailsUniversity of PittsburghEmail Appeals2018
Fall LYBUNT AppealUniversity of PittsburghDirect Mail Appeals2021
Leadership Donor Quarterly E-NewsletterUniversity of Puget SoundStewardship Communications2020
End of Fiscal Year AppealUniversity of Rhode Island Foundation & Alumni EngagementDirect Mail Appeals2019
Appeal Featuring Rebranded Annual FundUniversity of Rhode Island Foundation & Alumni EngagementDirect Mail Appeals2021
End of Fiscal Year E-AppealUniversity of San DiegoEmail Appeals2020
Giving Day Social Media PostsUniversity of San DiegoSpecial Campaigns/Challenges2021
President's Holiday Message EmailUniversity of San FranciscoEmail Appeals2017
Unit Appeal Featuring StudentUniversity of South Carolina - College of Engineering and ComputingDirect Mail Appeals2018
Chapel Renovation Naming AppealUniversity of St. ThomasDirect Mail Appeals2019
Recurring Giving Pint Glass PromotionUniversity of St. ThomasSpecial Campaigns/Challenges2018
White Coat AppealUniversity of Tennessee Health Science CenterDirect Mail Appeals2021
First Time Donor PostcardUniversity of Tennessee, KnoxvilleStewardship Communications2018
Alumni Association Decal AppealUniversity of Texas Medical Branch - GalDirect Mail Appeals2020
Alumni Association AppealUniversity of Texas Medical Branch - GalvestonDirect Mail Appeals2020
Email-Based Digital AdsUniversity of the PacificMisc/Other2021
Giving Day Early Participation AppealUniversity of the PacificDirect Mail Appeals2020
Giving Day VideoUniversity of ToledoMisc/Other2020
Student Engagement SpecialistsUniversity of UtahMisc/Other2020
 Title Institution Category FY