Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Mask "Give/Get" Premium CampaignUniversity of West FloridaSpecial Campaigns/Challenges2021
First Giving Day Postcard with StickersUniversity of West FloridaDirect Mail Appeals2018
Stewardship MatrixUniversity of West FloridaStewardship Communications2020
Endowment Report Impact InsertUniversity of West FloridaStewardship Communications2021
Campaign Final ReportUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
End of Campaign Celebration ScriptUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
End of Campaign Video ScriptUniversity of Wisconsin-MilwaukeeLeadership Giving Materials2020
Giving Day Stewardship InfographicUniversity SchoolStewardship Communications2019
Matching Opportunity Postcard & EmailUSF Foundation, Inc.Direct Mail Appeals2018
Scholarship Drive-In GalaUtah Valley UniversityStewardship Communications2020
"White Coat" Crowdfunding CampaignUTHealthSpecial Campaigns/Challenges2018
"Faces of Philanthropy" Donor FlyersUW LaCrosse FoundationMisc/Other2018
Appeal Featuring StudentValparaiso UniversityDirect Mail Appeals2020
Appeal Featuring StudentValparaiso UniversityDirect Mail Appeals2020
Giving Tuesday Sock AppealVanderbilt UniversityDirect Mail Appeals2017
Loyalty Society Mailing PacketVanderbilt UniversityStewardship Communications2021
Donor Loyalty Society Communication PlanVanderbilt UniversityStewardship Communications2019
Donor Loyalty Society Launch MaterialsVanderbilt UniversityStewardship Communications2019
Parent Follow-up Email AppealVCUEmail Appeals2021
Parent Meeting Request EmailVCULeadership Giving Materials2021
 Title Institution Category FY