Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Mentorship Program DescriptionUniversity of Central FloridaVolunteer Materials2021
Custom Puzzle Incentive CampaignUniversity of ChicagoSpecial Campaigns/Challenges2018
Business School Alumni AppealUniversity of ChicagoDirect Mail Appeals2021
"Last Chance" Loyalty Society AppealUniversity of ChicagoDirect Mail Appeals2020
Reunion Volunteer Opportunities OverviewUniversity of Chicago Booth School of BusinessVolunteer Materials2021
Reunion E-Appeal with Class GoalsUniversity of Chicago Booth School of BusinessEmail Appeals2021
Infographic Self-Mailer Retention AppealUniversity of Cincinnati FoundationDirect Mail Appeals2018
First Giving Day PlanUniversity of Cincinnati FoundationSpecial Campaigns/Challenges2018
Thanksgiving Mailing with Activity SheetUniversity of Cincinnati FoundationStewardship Communications2018
CARES Act Direct Mail AppealUniversity of ColoradoDirect Mail Appeals2021
Giving Tuesday Save the Date EmailUniversity of ConnecticutEmail Appeals2020
Giving Tuesday AppealUniversity of ConnecticutEmail Appeals2020
Anniversary AppealUniversity of DaytonDirect Mail Appeals2017
"Your Gift is the Spark" Fall AppealUniversity of DaytonDirect Mail Appeals2018
Faculty/Staff Door Hanger CampaignUniversity of DelawareDirect Mail Appeals2017
Parents Fund AppealUniversity of DelawareDirect Mail Appeals2020
Webcam Cover AppealUniversity of DelawareDirect Mail Appeals2020
Gift Tags Holiday AppealUniversity of DelawareDirect Mail Appeals2020
Giving Tuesday AppealUniversity of Detroit MercyEmail Appeals2020
Parent Info & Interest FlyerUniversity of FindlayMisc/Other2020
 Title Institution Category FY