Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
COVID-19 Emergency Student AppealBoston CollegeEmail Appeals2020
Alumni Association Annual ReportBoston CollegeStewardship Communications2020
"Day of Caring" Post COVID-19 Giving DayBoston CollegeSpecial Campaigns/Challenges2020
End of Calendar Year AppealBoston CollegeEmail Appeals2021
Giving Tuesday AppealBoston UniversityEmail Appeals2020
Giving Day Save the Date MailerBoston UniversityDirect Mail Appeals2019
New Leadership Society Launch PackageBoston UniversityLeadership Giving Materials2020
COVID-19 Postponed Giving Day AppealBoston UniversityEmail Appeals2020
Low Cost Virtual Event IdeasBoston UniversityMisc/Other2021
Alumni Mental Health Webinar InvitationBoston UniversityMisc/Other2020
Parent Leadership Council InvitationBrandeis UniversityLeadership Giving Materials2021
Staff Member Slime ChallengeBrehm Preparatory School FoundationSpecial Campaigns/Challenges2020
#GivingTuesday Staff ChallengesBrehm Preparatory School FoundationSpecial Campaigns/Challenges2018
Valentine's Day Challenge E-AppealBrehm Preparatory School FoundationEmail Appeals2021
Trustee Challenge & Face Mask AppealBrevard CollegeDirect Mail Appeals2021
Annual Giving Impact Report EmailBrigham Young UniversityStewardship Communications2018
Appeal Featuring Alumni StoriesBrigham Young UniversityDirect Mail Appeals2019
Leadership Direct Mail AppealBrigham Young University HawaiiDirect Mail Appeals2018
Donor Advised Fund AppealBrown UniversityDirect Mail Appeals2021
CARES Act Benefits Appeal EmailBrown UniversityDirect Mail Appeals2021
 Title Institution Category FY