Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Summer Appeal Featuring StudentUniversity of British ColumbiaDirect Mail Appeals2020
Parent Gift Officer Meeting RequestUniversity of California IrvineLeadership Giving Materials2021
Parent Executive Board Invite & AppealUniversity of California IrvineDirect Mail Appeals2020
Phonathon Leadership Qualification EmailUniversity of California, BerkeleyEmail Appeals2018
Second Ask and Lapsed Leadership AppealUniversity of California, BerkeleyDirect Mail Appeals2018
Renewal Appeal with Giving HistoryUniversity of California, BerkeleyDirect Mail Appeals2017
Crowdfunding ToolkitUniversity of California, BerkeleySpecial Campaigns/Challenges2017
Second Ask Giving Society UpgradeUniversity of California, BerkeleyDirect Mail Appeals2019
Student Giving Impact Report VideoUniversity of California, BerkeleyStewardship Communications2020
Parent Leadership Society AppealUniversity of California, BerkeleyDirect Mail Appeals2021
Giving Day Ambassador HandbookUniversity of California, IrvineVolunteer Materials2019
Leadership Society AppealUniversity of California, IrvineDirect Mail Appeals2020
Second Ask AppealUniversity of California, IrvineDirect Mail Appeals2020
Giving Day Results EmailUniversity of California, IrvineStewardship Communications2021
Label AppealUniversity of California, San DiegoDirect Mail Appeals2018
Diversity Endowment Fund E-AppealUniversity of California, Santa CruzEmail Appeals2021
Holiday Second Ask Label AppealUniversity of Central FloridaDirect Mail Appeals2018
Social Media Ambassador HandbookUniversity of Central FloridaVolunteer Materials2018
Online Ambassador FAQsUniversity of Central FloridaVolunteer Materials2017
Alumni Faculty Engagement EmailUniversity of Central FloridaStewardship Communications2020
 Title Institution Category FY