Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Campaign Public Launch Social MediaUniversity at Albany AdvancementSpecial Campaigns/Challenges2019
Leadership AppealUniversity at BuffaloDirect Mail Appeals2019
Calendar Year End Letter AppealUniversity at BuffaloDirect Mail Appeals2021
President's Faculty & Staff Gift ReceiptUniversity at BuffaloStewardship Communications2021
Digital Endowment ReportUniversity at BuffaloStewardship Communications2021
Class Gift Campaign ToolkitUniversity of ArizonaSpecial Campaigns/Challenges2019
Fall Appeal Featuring New GraphicsUniversity of ArkansasDirect Mail Appeals2020
Thank You Postcard Featuring AG DirectorUniversity of ArkansasStewardship Communications2019
Giving Day Ambassador ToolkitUniversity of Arkansas for Medical SciencesVolunteer Materials2018
6am Giving Day Kick-off EmailUniversity of Arkansas for Medical SciencesSpecial Campaigns/Challenges2021
Alumni Donor Phonathon ScriptUniversity of BaltimorePhonathon Materials2018
Alumni NonDonor Phonathon ScriptUniversity of BaltimorePhonathon Materials2018
Calendar Year 2019 Anniversary AppealUniversity of BaltimoreDirect Mail Appeals2019
Spring Past Donor AppealUniversity of BaltimoreDirect Mail Appeals2018
Multi-Variable Mass President's AppealUniversity of British ColumbiaDirect Mail Appeals2018
Giving Day Appeal LetterUniversity of British ColumbiaDirect Mail Appeals2021
Summer Appeal Featuring StudentUniversity of British ColumbiaDirect Mail Appeals2020
Parent Gift Officer Meeting RequestUniversity of California IrvineLeadership Giving Materials2021
Parent Executive Board Invite & AppealUniversity of California IrvineDirect Mail Appeals2020
Phonathon Leadership Qualification EmailUniversity of California, BerkeleyEmail Appeals2018
 Title Institution Category FY