Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

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 Title Institution Category FY
Mask Premium Appeal CampaignUniversity of DelawareSpecial Campaigns/Challenges2021
Giving Tuesday AppealUniversity of Detroit MercyEmail Appeals2020
Parent Info & Interest FlyerUniversity of FindlayMisc/Other2020
Phonathon Campaign Talking PointsUniversity of FloridaPhonathon Materials2018
Planned Giving Phonathon SurveyUniversity of FloridaPhonathon Materials2018
"Name a Bat" Email CampaignUniversity of FloridaEmail Appeals2019
"Beat Week" Football Rivalry ChallengeUniversity of FloridaSpecial Campaigns/Challenges2020
Tradition Themed Giving DayUniversity of FloridaSpecial Campaigns/Challenges2019
Parent Leadership Society BenefitsUniversity of FloridaLeadership Giving Materials2021
Name-A-Bat ChallengeUniversity of FloridaSpecial Campaigns/Challenges2020
Membership Premium AppealUniversity of FloridaSpecial Campaigns/Challenges2022
Matching Gift Awareness InsertUniversity of GeorgiaDirect Mail Appeals2020
Retiring Dean AppealUniversity of GeorgiaDirect Mail Appeals2020
Reunion Appeal from VolunteerUniversity of GuelphDirect Mail Appeals2021
Parent Peer to Peer AppealUniversity of HartfordDirect Mail Appeals2021
Gift ReceiptUniversity of HoustonStewardship Communications2017
Spring Dean's Appeal & Give Day ReminderUniversity of HoustonDirect Mail Appeals2021
Athletics Appeal Featuring StudentUniversity of IdahoDirect Mail Appeals2018
Crowdfunding Project Update EmailsUniversity of IdahoStewardship Communications2018
Mascot Themed Giving DayUniversity of IdahoSpecial Campaigns/Challenges2019
 Title Institution Category FY