Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Scholarship Drive-In GalaUtah Valley UniversityStewardship Communications2020
"White Coat" Crowdfunding CampaignUTHealthSpecial Campaigns/Challenges2018
Donor Renewal AppealUVM FoundationDirect Mail Appeals2021
"Faces of Philanthropy" Donor FlyersUW LaCrosse FoundationMisc/Other2018
Appeal Featuring StudentValparaiso UniversityDirect Mail Appeals2020
Appeal Featuring StudentValparaiso UniversityDirect Mail Appeals2020
Giving Tuesday Sock AppealVanderbilt UniversityDirect Mail Appeals2017
Loyalty Society Mailing PacketVanderbilt UniversityStewardship Communications2021
Donor Loyalty Society Communication PlanVanderbilt UniversityStewardship Communications2019
Donor Loyalty Society Launch MaterialsVanderbilt UniversityStewardship Communications2019
Parent Follow-up Email AppealVCUEmail Appeals2021
Parent Meeting Request EmailVCULeadership Giving Materials2021
Completion Grant Fund Appeal & VideoVCU College of EngineeringEmail Appeals2020
Student Experience Crowdfunding CampaignVillanova UniversitySpecial Campaigns/Challenges2018
"Cat Cabs" Giving Day Student ActivityVillanova UniversitySpecial Campaigns/Challenges2020
Young Alumni Engagement EmailVillanova UniversityEmail Appeals2021
Recent Grad Council OverviewVirginia Commonwealth UniversityVolunteer Materials2020
Alumni Engagement Event PostcardVirginia Institute of Marine Science, William & MaryMisc/Other2021
Day of Giving Appeal with StickerVirginia Institute of Marine Science, William & MaryDirect Mail Appeals2020
50th Reunion Giving OverviewVirginia Military InstituteVolunteer Materials2021
 Title Institution Category FY