Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Move-In Alumni Engagement CampaignWilliam & MaryEmail Appeals2018
Reunion "Opening Doors" Invite AppealWilliam & MaryDirect Mail Appeals2019
Retirement AppealWilliam & MaryDirect Mail Appeals2020
Giving Tuesday AppealWilliam & MaryEmail Appeals2020
Giving Tuesday Now E-AppealWilliam & MaryEmail Appeals2020
"GIve:24" Online Giving DayWilliam Jessup UniversitySpecial Campaigns/Challenges2020
Community Service Matching ChallengeWilliams CollegeSpecial Campaigns/Challenges2017
Directed Giving Options BrochureWilliston Northampton SchoolDirect Mail Appeals2021
Parent Association Membership AppealWingate UniversityDirect Mail Appeals2018
Fall Priorities Appeal From ChancellorWisconsin Foundation and Alumni AssociationDirect Mail Appeals2021
Graphic Spring AppealWofford CollegeDirect Mail Appeals2018
First Giving Day Save the Date PostcardWofford CollegeDirect Mail Appeals2018
First-time Donor MailingWofford CollegeStewardship Communications2018
Giving Day Informational AppealWoodberry Forest SchoolDirect Mail Appeals2018
#GivingTuesday Save the Date PostcardWoodside Priory SchoolDirect Mail Appeals2021
Alumni Yearbook Picture Postcard AppealWoodward AcademyDirect Mail Appeals2018
"Gratitude Day" Stewardship EventWorcester Polytechnic InstituteStewardship Communications2018
New Parent Annual Giving Intro LetterWPIDirect Mail Appeals2020
Faculty/Staff Campaign AppealsWright State UniversitySpecial Campaigns/Challenges2019
Sock Incentive Giving DayXaverian Brothers High SchoolSpecial Campaigns/Challenges2018
 Title Institution Category FY