Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Family Resource GuideUniversity of Maryland School of MedicineMisc/Other2021
COVID-19 Response LYBUNT AppealUniversity of Maryland School of MedicineDirect Mail Appeals2020
Student Assistance Fund AppealUniversity of Maryland School of MedicineEmail Appeals2020
Frontline Worker Meal CampaignUniversity of Maryland, BaltimoreSpecial Campaigns/Challenges2020
End of Fiscal Year Video AppealUniversity of Maryland, Baltimore CountyEmail Appeals2020
Gift Anniversary PostcardUniversity of Maryland, Baltimore CountyStewardship Communications2021
Second Ask Phonathon ScriptUniversity of MichiganPhonathon Materials2019
Donor Stewardship Premium MailingUniversity of MichiganStewardship Communications2020
Matching Gift Solicitation EmailsUniversity of Michigan - Ross School of BusinessEmail Appeals2020
Law School Fund 60th Anniversary AppealUniversity of Michigan Law SchoolDirect Mail Appeals2022
Student Emergency Fund CampaignUniversity of Michigan School of InformationSpecial Campaigns/Challenges2020
Mini Stewardship ReportsUniversity of Michigan School of InformationStewardship Communications2020
Virtual Estate Planning WorkshopUniversity of Michigan School of InformationLeadership Giving Materials2021
Alumni Acquisition Phonathon ScriptUniversity of Michigan TelefundPhonathon Materials2018
Campus Support Spring AppealUniversity of MissouriDirect Mail Appeals2019
Seeds Promo Lapsed Donor MailingUniversity of MissouriDirect Mail Appeals2019
Homecoming Traditions AppealUniversity of MissouriDirect Mail Appeals2019
COVID-19 Relief Digital AppealUniversity of MissouriEmail Appeals2020
Spring Scholarship Fund AppealUniversity of MissouriDirect Mail Appeals2021
Scholarship Fund AppealUniversity of Missouri - St. LouisDirect Mail Appeals2018
 Title Institution Category FY