Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Giving Day Mailing Targeting Older AlumsVirginia TechDirect Mail Appeals2019
Premium Student Assistance Fund AppealVirginia TechEmail Appeals2021
Emergency Fund Infographic AppealViterbo UniversityDirect Mail Appeals2021
Impact ReportWalnut Hill School for the ArtsStewardship Communications2021
Leadership Label AppealWashington & Jefferson CollegeDirect Mail Appeals2017
Mid-Day Challenge EmailWashington & Jefferson CollegeEmail Appeals2018
Leadership Society Fall AppealWashington & Jefferson CollegeDirect Mail Appeals2021
Gift ReceiptWashington & Lee UniversityStewardship Communications2017
Faculty & Staff Campaign E-AppealWashington International SchoolEmail Appeals2020
Food Insecurity Campaign & VideoWashington State UniversitySpecial Campaigns/Challenges2017
Pennant Stewardship Mailer with TestWashington State UniversityDirect Mail Appeals2018
Segmented End of Fiscal Year CampaignWashington State UniversitySpecial Campaigns/Challenges2018
Giving Tuesday Thank You VideoWashington State UniversityStewardship Communications2021
Vet School Cancer Care AppealWashington State UniversityDirect Mail Appeals2021
Vet School Postcard AppealWashington State UniversityDirect Mail Appeals2021
Loyalty Society Spring E-AppealWashington University in St. LouisEmail Appeals2020
Leadership Society Renewal AppealWashington University in St. LouisDirect Mail Appeals2021
July Customized Renewal AppealWashington University in St. LouisDirect Mail Appeals2021
Scholarship Appeal From StudentWashington University in St. LouisDirect Mail Appeals2021
Teacher Appreciation Giving Day PostcardWatkinson SchoolSpecial Campaigns/Challenges2019
 Title Institution Category FY