Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

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 Title Institution Category FY
Scholarship Direct Mail AppealUniversity of Missouri - St. LouisDirect Mail Appeals2019
Scholarship Fund Article StewardshipUniversity of Missouri - St. LouisStewardship Communications2019
Donor Newsletter Featuring StudentsUniversity of Missouri - St. LouisStewardship Communications2021
Giving Tuesday Ambassador Recruiting AdUniversity of Missouri-St. LouisVolunteer Materials2018
Giving Tuesday Phonathon ScriptUniversity of Missouri-St. LouisPhonathon Materials2019
Recent Donor Scholarship AppealUniversity of Missouri-St. LouisDirect Mail Appeals2021
First Giving Day Save the Date PostcardUniversity of Mount UnionDirect Mail Appeals2018
Employee Giving Campaign BrochureUniversity of Mount UnionMisc/Other2019
Giving Day Save the Date PostcardUniversity of Mount UnionDirect Mail Appeals2020
Donor Downgrade Appeal LetterUniversity of North CarolinaDirect Mail Appeals2019
Customized LYBUNT & Lapsed Donor AppealUniversity of North Dakota Alumni AssociationDirect Mail Appeals2022
President's Inauguration Year End AppealUniversity of North Dakota Alumni AssociationDirect Mail Appeals2021
"Gear Up" Fall Sock AppealUniversity of Notre DameDirect Mail Appeals2018
Seasonal Donor Thank You PostcardsUniversity of Notre DameStewardship Communications2019
First-time Donor Anniversary MailingUniversity of OklahomaStewardship Communications2018
Donor Impact Infographic PostcardUniversity of OklahomaStewardship Communications2018
Second Ask AppealUniversity of OregonDirect Mail Appeals2019
Fall Past Donor AppealUniversity of OregonDirect Mail Appeals2020
Digital Engagement Task ForceUniversity of OregonMisc/Other2020
Parent Meeting Request EmailUniversity of OregonLeadership Giving Materials2021
 Title Institution Category FY