Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.

 Title Institution Category FY
Multi-Channel Fall Annual CampaignBrunswick SchoolSpecial Campaigns/Challenges2021
Summer Alumni Engagement Email CampaignBucknell UniversityEmail Appeals2018
Athletics Giving DayBucknell UniversitySpecial Campaigns/Challenges2018
Employee Giving Campaign Volunteer GuideBucknell UniversityVolunteer Materials2019
Renewal Email CampaignCal PerformancesEmail Appeals2020
Impact Report EmailCal PerformancesStewardship Communications2018
Parent Giving Informational FlyerCal PolyMisc/Other2019
Giving Day Web Site ToolkitCalifornia Institute of TechnologyMisc/Other2018
Summer Annual Fund AppealCalifornia Institute of TechnologyDirect Mail Appeals2021
Fall Appeal with Variable AskCalifornia Institute of TechnologyDirect Mail Appeals2021
Day of Caring Giving DayCalifornia Lutheran UniversitySpecial Campaigns/Challenges2020
Virtual President's DinnerCalifornia Lutheran UniversityStewardship Communications2020
New Fund Announcement MailingCalifornia State University, SacramentoDirect Mail Appeals2018
Brick Paver Greek Alumni AppealCalifornia University of PennsylvaniaSpecial Campaigns/Challenges2020
Student Emergency Fund Giving DayCalifornina Institute of TechnologySpecial Campaigns/Challenges2020
Alumni "House" Competition ChallengeCaltechSpecial Campaigns/Challenges2019
Die-cut Designed Fall AppealCambridge Friends SchoolDirect Mail Appeals2019
Direct Mail SeriesCambridge in AmericaDirect Mail Appeals2018
Graduate Housing Project AppealCambridge in AmericaDirect Mail Appeals2018
Second Ask AppealCambridge in AmericaDirect Mail Appeals2020
 Title Institution Category FY