Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Staff Member Slime ChallengeBrehm Preparatory School FoundationSpecial Campaigns/Challenges2020
Valentine's Day Challenge E-AppealBrehm Preparatory School FoundationEmail Appeals2021
Trustee Challenge & Face Mask AppealBrevard CollegeDirect Mail Appeals2021
Annual Giving Impact Report EmailBrigham Young UniversityStewardship Communications2018
Appeal Featuring Alumni StoriesBrigham Young UniversityDirect Mail Appeals2019
Leadership Direct Mail AppealBrigham Young University HawaiiDirect Mail Appeals2018
Donor Advised Fund AppealBrown UniversityDirect Mail Appeals2021
CARES Act Benefits Appeal EmailBrown UniversityDirect Mail Appeals2021
Multi-Channel Fall Annual CampaignBrunswick SchoolSpecial Campaigns/Challenges2021
Summer Alumni Engagement Email CampaignBucknell UniversityEmail Appeals2018
Athletics Giving DayBucknell UniversitySpecial Campaigns/Challenges2018
Employee Giving Campaign Volunteer GuideBucknell UniversityVolunteer Materials2019
Impact Report EmailCal PerformancesStewardship Communications2018
Renewal Email CampaignCal PerformancesEmail Appeals2020
Parent Giving Informational FlyerCal PolyMisc/Other2019
Giving Day Web Site ToolkitCalifornia Institute of TechnologyMisc/Other2018
Summer Annual Fund AppealCalifornia Institute of TechnologyDirect Mail Appeals2021
Fall Appeal with Variable AskCalifornia Institute of TechnologyDirect Mail Appeals2021
Day of Caring Giving DayCalifornia Lutheran UniversitySpecial Campaigns/Challenges2020
Virtual President's DinnerCalifornia Lutheran UniversityStewardship Communications2020
 Title Institution Category FY