Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Alumni Mental Health Webinar InvitationBoston UniversityMisc/Other2020
Low Cost Virtual Event IdeasBoston UniversityMisc/Other2021
Young Alumni Postcard with StickerBoston UniversityStewardship Communications2022
Parent Leadership Council InvitationBrandeis UniversityLeadership Giving Materials2021
Business School Dean's AppealBrandeis UniversityDirect Mail Appeals2021
#GivingTuesday Staff ChallengesBrehm Preparatory School FoundationSpecial Campaigns/Challenges2018
Staff Member Slime ChallengeBrehm Preparatory School FoundationSpecial Campaigns/Challenges2020
Valentine's Day Challenge E-AppealBrehm Preparatory School FoundationEmail Appeals2021
Trustee Challenge & Face Mask AppealBrevard CollegeDirect Mail Appeals2021
Annual Giving Impact Report EmailBrigham Young UniversityStewardship Communications2018
Appeal Featuring Alumni StoriesBrigham Young UniversityDirect Mail Appeals2019
Leadership Direct Mail AppealBrigham Young University HawaiiDirect Mail Appeals2018
Donor Advised Fund AppealBrown UniversityDirect Mail Appeals2021
CARES Act Benefits Appeal EmailBrown UniversityDirect Mail Appeals2021
Brown UniversityPhonathon Materials2020
Multi-Channel Fall Annual CampaignBrunswick SchoolSpecial Campaigns/Challenges2021
Summer Alumni Engagement Email CampaignBucknell UniversityEmail Appeals2018
Athletics Giving DayBucknell UniversitySpecial Campaigns/Challenges2018
Employee Giving Campaign Volunteer GuideBucknell UniversityVolunteer Materials2019
Impact Report EmailCal PerformancesStewardship Communications2018
 Title Institution Category FY