Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
"For the Boys" AppealCardigan Mountain SchoolDirect Mail Appeals2017
First Time Donor PostcardCardigan Mountain SchoolStewardship Communications2018
Fall Appeal MailingCardigan Mountain SchoolDirect Mail Appeals2018
Alumni Contact Info Update & SurveyCarlson School of Management, University of MinnesotaMisc/Other2021
Women's Fundraising InitiativeCarthage CollegeSpecial Campaigns/Challenges2020
Holiday Card AppealCatawba CollegeDirect Mail Appeals2018
Handmade Valentine's Day CardCharles River SchoolStewardship Communications2018
"Grl Pwr" Tote BagChatham HallStewardship Communications2018
Calendar Year End Leadership AppealChatham UniversityDirect Mail Appeals2020
Leadership Donor E-NewsletterChatham UniversityStewardship Communications2021
Leadership Society BrochureChoate Rosemary HallLeadership Giving Materials2021
Parent Nondonor AppealChrist Church Episcopal SchoolDirect Mail Appeals2021
Fall Appeal MailingCleveland Central Catholic High SchoolDirect Mail Appeals2018
Spring Appeal MailingColby-Sawyer CollegeDirect Mail Appeals2018
"Missing Torch" Lapsed Donor AppealColgate UniversityDirect Mail Appeals2019
New President Appeal With Student ArtCollege for Creative StudiesDirect Mail Appeals2020
10 Reasons to Donate Informational PieceCollege of DuPageStewardship Communications2020
Recent Grad $5 Ask Appeal PostcardsCollege of DuPageSpecial Campaigns/Challenges2019
"To Do Before Graduating" ChecklistCollege of DuPageMisc/Other2020
Recurring Gift AppealColonial Williamsburg FoundationDirect Mail Appeals2019
 Title Institution Category FY