Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Second Ask AppealCambridge in AmericaDirect Mail Appeals2020
Anniversary Card AppealCanisius CollegeDirect Mail Appeals2022
"For the Boys" AppealCardigan Mountain SchoolDirect Mail Appeals2017
First Time Donor PostcardCardigan Mountain SchoolStewardship Communications2018
Fall Appeal MailingCardigan Mountain SchoolDirect Mail Appeals2018
Alumni Contact Info Update & SurveyCarlson School of Management, University of MinnesotaMisc/Other2021
Fall Appeal from StudentCarnegie MellonDirect Mail Appeals2021
Student Supervisor Job DescriptionCarroll UniversityPhonathon Materials2020
Women's Fundraising InitiativeCarthage CollegeSpecial Campaigns/Challenges2020
Holiday Card AppealCatawba CollegeDirect Mail Appeals2018
Birthday Card Scholarship AppealCentral CollegeSpecial Campaigns/Challenges2021
First Time Donor Stewardship PostcardChaminade High SchoolStewardship Communications2022
Film Club-produced Thank You VideoChaminade High SchoolStewardship Communications2022
Handmade Valentine's Day CardCharles River SchoolStewardship Communications2018
"Grl Pwr" Tote BagChatham HallStewardship Communications2018
Calendar Year End Leadership AppealChatham UniversityDirect Mail Appeals2020
Leadership Donor E-NewsletterChatham UniversityStewardship Communications2021
Leadership Society BrochureChoate Rosemary HallLeadership Giving Materials2021
Parent Nondonor AppealChrist Church Episcopal SchoolDirect Mail Appeals2021
End of Year Holiday-themed AppealChrist Church Episcopal SchoolDirect Mail Appeals2020
 Title Institution Category FY