Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

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 Title Institution Category FY
Fall Appeal with Variable AskCalifornia Institute of TechnologyDirect Mail Appeals2021
Day of Caring Giving DayCalifornia Lutheran UniversitySpecial Campaigns/Challenges2020
Virtual President's DinnerCalifornia Lutheran UniversityStewardship Communications2020
Crowdfunding Launch VideoCalifornia State University San MarcosMisc/Other2022
Giving Day ChallengeCalifornia State University San MarcosSpecial Campaigns/Challenges2019
Parent Appeal from Student in SpanishCalifornia State University, NorthridgeDirect Mail Appeals2022
Alumni Association Scholarship CampaignCalifornia State University, Northridge (CSUN)Special Campaigns/Challenges2021
Crowdfunding Marketing CampaignCalifornia State University, Northridge (CSUN)Special Campaigns/Challenges2019
New Fund Announcement MailingCalifornia State University, SacramentoDirect Mail Appeals2018
Brick Paver Greek Alumni AppealCalifornia University of PennsylvaniaSpecial Campaigns/Challenges2020
Greek Life Commons Brick AppealCalifornia University of PennsylvaniaSpecial Campaigns/Challenges2021
Student Emergency Fund Giving DayCalifornina Institute of TechnologySpecial Campaigns/Challenges2020
Alumni "House" Competition ChallengeCaltechSpecial Campaigns/Challenges2019
Die-cut Designed Fall AppealCambridge Friends SchoolDirect Mail Appeals2019
Direct Mail SeriesCambridge in AmericaDirect Mail Appeals2018
Graduate Housing Project AppealCambridge in AmericaDirect Mail Appeals2018
Second Ask AppealCambridge in AmericaDirect Mail Appeals2020
Anniversary Card AppealCanisius CollegeDirect Mail Appeals2022
"For the Boys" AppealCardigan Mountain SchoolDirect Mail Appeals2017
First Time Donor PostcardCardigan Mountain SchoolStewardship Communications2018
 Title Institution Category FY