Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Young Alumni ChallengeConcord AcademySpecial Campaigns/Challenges2018
"Intrusion" Young Alumni ChallengeConcordia CollegeEmail Appeals2017
Business School Case Competition AppealConcordia UniversityDirect Mail Appeals2021
Centre for the Arts Impact AppealConcordia UniversityDirect Mail Appeals2021
New Dean Introduction and AppealConcordia UniversityEmail Appeals2021
Calendar Year End Gift Matching AppealConcordia University, St. PaulDirect Mail Appeals2021
Leadership Annual Fund AppealConcordia University, St. PaulDirect Mail Appeals2021
Young Alumni Newsletter-style AppealConnecticut CollegeEmail Appeals2021
Annual Fund Impact BrochureConverse CollegeStewardship Communications2020
Fall Appeal with Personalized Post-ItsCornelia Connelly CenterDirect Mail Appeals2020
Young Alumni Self-MailerCornell CollegeDirect Mail Appeals2018
Loyalty Plain Text Email SeriesCornell UniversityEmail Appeals2018
Valentine's Day Stewardship EmailCornell UniversityStewardship Communications2018
"Meet the Class of 2022" AppealCornell UniversityEmail Appeals2018
Student Life E-AppealCornell UniversityEmail Appeals2019
Parent Phonathon Follow-up AppealCrespi Carmelite High SchoolPhonathon Materials2021
"It Takes a Village" AppealCSU Dominguez HillsDirect Mail Appeals2017
Symphony Spring AppealCSU, ChicoDirect Mail Appeals2019
Museum Membership E-appealCSU, ChicoEmail Appeals2021
Museum Thank You E-appealCSU, ChicoEmail Appeals2019
 Title Institution Category FY