Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Alumni Affinity Direct Mail AppealDominican University of CaliforniaDirect Mail Appeals2020
Phonathon "Missed You" Follow-up EmailDrury UniversityEmail Appeals2020
Label Appeal Follow-up EmailDrury UniversityEmail Appeals2020
Phonathon Training WorksheetDuke UniversityPhone Scripts2018
Student Philanthropy Perceptions SurveyDuke UniversityMisc/Other2019
"Thank You" Renewal AppealDunwoody College of TechnologyDirect Mail Appeals2018
Student Athlete Voter Drive VideoEastern Oregon UniversitySpecial Campaigns/Challenges2020
Giving Tuesday Now ChallengeEastern Virginia Medical SchoolEmail Appeals2020
Med School Alumni Fall AppealEastern Virginia Medical SchoolDirect Mail Appeals2021
"Doctors' Day" Grateful Patient AppealEinstein Healthcare NetworkDirect Mail Appeals2017
Employee Funded Grant Campaign MaterialsEinstein Healthcare NetworkSpecial Campaigns/Challenges2019
Fight Song Coaster AppealElon UniversityDirect Mail Appeals2017
Parents Council Description & MaterialsElon UniversityVolunteer Materials2019
Rebranded Annual Fund Spring AppealEmbry-Riddle Aeronautical UniversityDirect Mail Appeals2021
Customized Anniversary AppealEmbry-Riddle Aeronautical UniversityDirect Mail Appeals2021
Fall Leadership AppealEmma Willard SchoolDirect Mail Appeals2021
Virtual Tasting Box and EventEmporia State University FoundationStewardship Communications2021
Fall Head of School Appeal with AsksEpiphany SchoolDirect Mail Appeals2021
School MagazineEpstein Hillel SchoolMisc/Other2019
End of Calendar Year Parent AppealFairfield UniversityDirect Mail Appeals2019
 Title Institution Category FY