Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Loyalty Plain Text Email SeriesCornell UniversityEmail Appeals2018
Valentine's Day Stewardship EmailCornell UniversityStewardship Communications2018
"Meet the Class of 2022" AppealCornell UniversityEmail Appeals2018
Student Life E-AppealCornell UniversityEmail Appeals2019
Parent Phonathon Follow-up AppealCrespi Carmelite High SchoolDirect Mail Appeals2021
"It Takes a Village" AppealCSU Dominguez HillsDirect Mail Appeals2017
Vet School Leadership Proposal AppealCummings School of Veterinary Medicine at Tufts UniversityDirect Mail Appeals2021
End of Calendar Year Reunion AppealD'Youville CollegeDirect Mail Appeals2021
Giving Day Thank You VideoDavid Eccles School of Business, University of UtahStewardship Communications2021
Fall Appeal Featuring StudentsDavidson CollegeDirect Mail Appeals2020
DEI & Anti-Racism Challenge CampaignDavidson CollegeSpecial Campaigns/Challenges2020
Appeal and Travel Leave-behindDavidson CollegeDirect Mail Appeals2020
Pre-Visit Gift Officer PostcardsDavidson CollegeLeadership Giving Materials2020
Move-In Alumni Engagement CampaignDavidson CollegeDirect Mail Appeals2020
"All in for" Giving DayDavidson CollegeSpecial Campaigns/Challenges2018
"Connection" Young Alumni BrochureDavidson CollegeDirect Mail Appeals2017
"One Signature" Giving DayDeerfield AcademySpecial Campaigns/Challenges2018
Giving Day Save-the-DateDickinson CollegeDirect Mail Appeals2018
Fall Appeal to Non-Donor AlumniDominican University of CaliforniaDirect Mail Appeals2021
Alumni Affinity Direct Mail AppealDominican University of CaliforniaDirect Mail Appeals2020
 Title Institution Category FY