Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Vet School Leadership Proposal AppealCummings School of Veterinary Medicine at Tufts UniversityDirect Mail Appeals2021
End of Calendar Year Reunion AppealD'Youville CollegeDirect Mail Appeals2021
Acquisition Script for Remote CallersDalhousie UniversityPhonathon Materials2021
Giving Day Thank You VideoDavid Eccles School of Business, University of UtahStewardship Communications2021
"All in for" Giving DayDavidson CollegeSpecial Campaigns/Challenges2018
"Connection" Young Alumni BrochureDavidson CollegeDirect Mail Appeals2017
Appeal and Travel Leave-behindDavidson CollegeDirect Mail Appeals2020
Pre-Visit Gift Officer PostcardsDavidson CollegeLeadership Giving Materials2020
Move-In Alumni Engagement CampaignDavidson CollegeDirect Mail Appeals2020
Fall Appeal Featuring StudentsDavidson CollegeDirect Mail Appeals2020
DEI & Anti-Racism Challenge CampaignDavidson CollegeSpecial Campaigns/Challenges2020
"One Signature" Giving DayDeerfield AcademySpecial Campaigns/Challenges2018
Giving Day Save-the-DateDickinson CollegeDirect Mail Appeals2018
Alumni Affinity Direct Mail AppealDominican University of CaliforniaDirect Mail Appeals2020
Fall Appeal to Non-Donor AlumniDominican University of CaliforniaDirect Mail Appeals2021
Label Appeal Follow-up EmailDrury UniversityEmail Appeals2020
Phonathon "Missed You" Follow-up EmailDrury UniversityPhonathon Materials2020
Phonathon Training WorksheetDuke UniversityPhonathon Materials2018
Student Philanthropy Perceptions SurveyDuke UniversityMisc/Other2019
Phone Script Writing WorksheetDuke UniversityPhonathon Materials2020
 Title Institution Category FY