Samples

AGN’s Sample Library includes over a thousand examples from annual giving programs around the world, including direct mail and email appeals, phonathon materials, leadership giving and stewardship communications, volunteer tools, special campaigns, and more. Use the category filter and keyword search bar below to explore the library now.

Click here to submit your own sample.



 Title Institution Category FY
Recent Grad $5 Ask Appeal PostcardsCollege of DuPageSpecial Campaigns/Challenges2019
"To Do Before Graduating" ChecklistCollege of DuPageMisc/Other2020
Recurring Gift AppealColonial Williamsburg FoundationDirect Mail Appeals2019
Scholarship Donor Videos and CardsColorado Mesa UniversityStewardship Communications2021
"Invest in Me" Brochure AppealColorado Mesa University FoundationDirect Mail Appeals2017
"Donors and Scholars" Event InvitationColorado Mesa University FoundationStewardship Communications2018
Scholarship Donor Event InvitationColorado Mesa University FoundationStewardship Communications2020
Scholarship Donor Stewardship VideoColorado Mesa University FoundationStewardship Communications2020
Appeal Featuring Scholarship RecipientColorado Mesa University FoundationDirect Mail Appeals2021
Giving Tuesday Now Campaign PackageColorado State UniversitySpecial Campaigns/Challenges2020
Mother/Daughter Appeal CampaignColorado State UniversityDirect Mail Appeals2022
Leadership Society BrochureColumbia CollegeStewardship Communications2020
Young Alumni Leadership Council BrochureColumbia CollegeStewardship Communications2020
Giving Day Origami Save the DateColumbia UniversityDirect Mail Appeals2018
Reunion Matching Challenge E-AppealColumbia University College of Dental MedicineEmail Appeals2021
Young Alumni ChallengeConcord AcademySpecial Campaigns/Challenges2018
"Intrusion" Young Alumni ChallengeConcordia CollegeEmail Appeals2017
Business School Case Competition AppealConcordia UniversityDirect Mail Appeals2021
Centre for the Arts Impact AppealConcordia UniversityDirect Mail Appeals2021
New Dean Introduction and AppealConcordia UniversityEmail Appeals2021
 Title Institution Category FY