Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
End of Calendar Year Infographic AppealWhite Plains HospitalDirect Mail Appeals2017
Faculty/Staff Lego Brick AppealSan Francisco State UniversityDirect Mail Appeals2018
Scholarship Appeal LetterMount Mercy UniversityDirect Mail Appeals2018
"coMMunity" Calendar Year End AppealMount Mercy UniversityDirect Mail Appeals2017
"Invest in Me" Brochure AppealColorado Mesa University FoundationDirect Mail Appeals2017
Fall Nursing Appeal LetterKeuka CollegeDirect Mail Appeals2018
Hospital Mid-Level Giving AppealWestern Connecticut Health NetworkDirect Mail Appeals2017
Alumni Yearbook Picture Postcard AppealWoodward AcademyDirect Mail Appeals2018
First Giving Day Save the Date PostcardUniversity of Mount UnionDirect Mail Appeals2018
Appeal Featuring StudentIthaca CollegeDirect Mail Appeals2018
Parent Association Membership AppealWingate UniversityDirect Mail Appeals2018
Parent Welcome Brochure from DevelopmentSaint Mary's SchoolDirect Mail Appeals2018
Computer Lab Equipment Naming AppealBaruch CollegeDirect Mail Appeals2018
Thanksgiving Soft AppealBaruch CollegeDirect Mail Appeals2017
Fall A/B Test Appeal LettersThe Oregon Humane SocietyDirect Mail Appeals2018
Anniversary AppealUniversity of DaytonDirect Mail Appeals2017
"Your Gift is the Spark" Fall AppealUniversity of DaytonDirect Mail Appeals2018
First Giving Day Postcard with StickersUniversity of West FloridaDirect Mail Appeals2018
Segmented AppealTexas Woman's UniversityDirect Mail Appeals2018
"You Can" AppealAmerican International CollegeDirect Mail Appeals2018
 Title Institution Category FY