Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
End of Calendar Year Infographic AppealWhite Plains HospitalDirect Mail Appeals2017
"coMMunity" Calendar Year End AppealMount Mercy UniversityDirect Mail Appeals2017
"Invest in Me" Brochure AppealColorado Mesa University FoundationDirect Mail Appeals2017
Recurring Gift Ad CampaignSmith CollegeMisc/Other2017
Hospital Mid-Level Giving AppealWestern Connecticut Health NetworkDirect Mail Appeals2017
Thanksgiving Soft AppealBaruch CollegeDirect Mail Appeals2017
Anniversary AppealUniversity of DaytonDirect Mail Appeals2017
Giving Day Lawn SignsUICMisc/Other2017
Annual Fund Case StatementMercersburg AcademyDirect Mail Appeals2017
Fight Song Coaster AppealElon UniversityDirect Mail Appeals2017
2nd Giving Day MailingAlfred StateDirect Mail Appeals2017
Faculty/Staff Door Hanger CampaignUniversity of DelawareDirect Mail Appeals2017
50th Anniversary Grateful Patient AppealLoma Linda University HealthDirect Mail Appeals2017
Holiday Appeal LetterLoma Linda University HealthDirect Mail Appeals2017
Holiday Matching Challenge AppealUnion CollegeDirect Mail Appeals2017
Renewal Appeal with Giving HistoryUniversity of California, BerkeleyDirect Mail Appeals2017
"Connection" Young Alumni BrochureDavidson CollegeDirect Mail Appeals2017
Giving Tuesday Cause-Focused CampaignUCLASpecial Campaigns/Challenges2017
Leadership Label AppealWashington & Jefferson CollegeDirect Mail Appeals2017
Calendar Year End AppealThe Rotary FoundationDirect Mail Appeals2017
 Title Institution Category FY