Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Parent Challenge AppealYale University Office of DevelopmentSpecial Campaigns/Challenges2019
Class Agent HandbookYale UniversityVolunteer Materials2017
Turkey Bowl Class Challenge EmailXavier High SchoolSpecial Campaigns/Challenges2021
Texting Appeal for New GraduatesXavier High SchoolMisc/Other2021
Sock Incentive Giving DayXaverian Brothers High SchoolSpecial Campaigns/Challenges2018
Faculty/Staff Campaign AppealsWright State UniversitySpecial Campaigns/Challenges2019
New Parent Annual Giving Intro LetterWPIDirect Mail Appeals2020
"Gratitude Day" Stewardship EventWorcester Polytechnic InstituteStewardship Communications2018
Alumni Yearbook Picture Postcard AppealWoodward AcademyDirect Mail Appeals2018
#GivingTuesday Save the Date PostcardWoodside Priory SchoolDirect Mail Appeals2021
Giving Day Informational AppealWoodberry Forest SchoolDirect Mail Appeals2018
Graphic Spring AppealWofford CollegeDirect Mail Appeals2018
First Giving Day Save the Date PostcardWofford CollegeDirect Mail Appeals2018
First-time Donor MailingWofford CollegeStewardship Communications2018
Fall Priorities Appeal From ChancellorWisconsin Foundation and Alumni AssociationDirect Mail Appeals2021
Parent Association Membership AppealWingate UniversityDirect Mail Appeals2018
Directed Giving Options BrochureWilliston Northampton SchoolDirect Mail Appeals2021
Community Service Matching ChallengeWilliams CollegeSpecial Campaigns/Challenges2017
"GIve:24" Online Giving DayWilliam Jessup UniversitySpecial Campaigns/Challenges2020
Giving Tuesday AppealWilliam & MaryEmail Appeals2020
 Title Institution Category FY