Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Faculty/Staff Lego Brick AppealSan Francisco State UniversityDirect Mail Appeals2018
GOLD Society AppealAmerican International CollegeDirect Mail Appeals2021
Scholarship Fund Renewal MailingTexas Lutheran UniversityDirect Mail Appeals2018
"For the Boys" AppealCardigan Mountain SchoolDirect Mail Appeals2017
Chapel Renovation Naming AppealUniversity of St. ThomasDirect Mail Appeals2019
Scholarship Appeal LetterMount Mercy UniversityDirect Mail Appeals2018
Scholarship Direct Mail AppealUniversity of Missouri - St. LouisDirect Mail Appeals2019
"coMMunity" Calendar Year End AppealMount Mercy UniversityDirect Mail Appeals2017
New Fund Announcement MailingCalifornia State University, SacramentoDirect Mail Appeals2018
Sustaining Support Regular Donor AppealAntioch CollegeDirect Mail Appeals2021
"Invest in Me" Brochure AppealColorado Mesa University FoundationDirect Mail Appeals2017
Fall Appeal MailingCardigan Mountain SchoolDirect Mail Appeals2018
"My Journey" Calendar Year End AppealsGrinnell CollegeDirect Mail Appeals2017
Leadership Direct Mail PackageUNC Chapel HillDirect Mail Appeals2021
Scholarship Fund AppealTexas Lutheran UniversityDirect Mail Appeals2018
White Coat AppealRush University Medical CenterDirect Mail Appeals2020
Second Ask AppealUNC Chapel HillDirect Mail Appeals2019
"Perfect Pair" Sock AppealAmerican UniversityDirect Mail Appeals2018
Alumni Appeal with CalendarRush University Medical CenterDirect Mail Appeals2020
Giving Day PostcardUniversity of LynchburgDirect Mail Appeals2018
 Title Institution Category FY