Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Giving Day Save-the-DateDickinson CollegeDirect Mail Appeals2018
Tech Tag AppealMalone UniversityDirect Mail Appeals2018
Multi-Variable Mass President's AppealUniversity of British ColumbiaDirect Mail Appeals2018
Fall Appeal MailingCleveland Central Catholic High SchoolDirect Mail Appeals2018
Leadership Label AppealWashington & Jefferson CollegeDirect Mail Appeals2017
Calendar Year End AppealThe Rotary FoundationDirect Mail Appeals2017
Leadership Appeal with Reunion InsertTufts UniversityDirect Mail Appeals2017
Personalized Leadership Segmented AppealOregon State University FoundationDirect Mail Appeals2018
Scholarship Fund Renewal MailingTexas Lutheran UniversityDirect Mail Appeals2018
"For the Boys" AppealCardigan Mountain SchoolDirect Mail Appeals2017
New Fund Announcement MailingCalifornia State University, SacramentoDirect Mail Appeals2018
Fall Appeal MailingCardigan Mountain SchoolDirect Mail Appeals2018
"My Journey" Calendar Year End AppealsGrinnell CollegeDirect Mail Appeals2017
Scholarship Fund AppealTexas Lutheran UniversityDirect Mail Appeals2018
"Perfect Pair" Sock AppealAmerican UniversityDirect Mail Appeals2018
Giving Day PostcardUniversity of LynchburgDirect Mail Appeals2018
"Burning Bright" Self-Mailer AppealGeorgia State UniversityDirect Mail Appeals2018
Giving Day Origami Save the DateColumbia UniversityDirect Mail Appeals2018
"Together" Folding AppealProctor AcademyDirect Mail Appeals2018
End of Fiscal Year Appeal CampaignWheaton College (IL)Direct Mail Appeals2018
 Title Institution Category FY