Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
2nd Giving Day MailingAlfred StateDirect Mail Appeals2017
Appeal Featuring StudentAuburn UniversityDirect Mail Appeals2017
Calendar Year End AppealBabson CollegeDirect Mail Appeals2017
Campaign Steering Committee ToolkitBaker UniversityVolunteer Materials2017
Crowdfunding Web SiteBall State UniversitySpecial Campaigns/Challenges2017
Thanksgiving Soft AppealBaruch CollegeDirect Mail Appeals2017
"For the Boys" AppealCardigan Mountain SchoolDirect Mail Appeals2017
"Invest in Me" Brochure AppealColorado Mesa University FoundationDirect Mail Appeals2017
"Intrusion" Young Alumni ChallengeConcordia CollegeEmail Appeals2017
"It Takes a Village" AppealCSU Dominguez HillsDirect Mail Appeals2017
"Connection" Young Alumni BrochureDavidson CollegeDirect Mail Appeals2017
"Doctors' Day" Grateful Patient AppealEinstein Healthcare NetworkDirect Mail Appeals2017
Fight Song Coaster AppealElon UniversityDirect Mail Appeals2017
Personalized Holiday Card AppealGettysburg CollegeDirect Mail Appeals2017
"My Journey" Calendar Year End AppealsGrinnell CollegeDirect Mail Appeals2017
Christmas Card AppealLa Salle UniversityDirect Mail Appeals2017
50th Anniversary Grateful Patient AppealLoma Linda University HealthDirect Mail Appeals2017
Holiday Appeal LetterLoma Linda University HealthDirect Mail Appeals2017
National Philanthropy Day QuizMcMaster UniversityStewardship Communications2017
Annual Fund Case StatementMercersburg AcademyDirect Mail Appeals2017
 Title Institution Category FY