Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Athletics Crowdfunding CampaignSkidmore CollegeSpecial Campaigns/Challenges2018
First Giving Day Appeal MailingHendrix CollegeDirect Mail Appeals2018
Matching Opportunity Postcard & EmailUSF Foundation, Inc.Direct Mail Appeals2018
End of Fiscal Year Renewal MailingTexas Tech University SystemDirect Mail Appeals2018
Donor Thank You LetterThe King's CollegeStewardship Communications2018
"Generosi-TEA" AppealQEII FoundationDirect Mail Appeals2018
"Burning Bright" Stewardship PacketGeorgia State UniversityStewardship Communications2018
Donor Stewardship Email from StudentSkidmore CollegeStewardship Communications2018
Hospital Appeal Featuring Patient StoryUniversity of Iowa Center for AdvancementDirect Mail Appeals2018
"One Signature" Giving DayDeerfield AcademySpecial Campaigns/Challenges2018
"School Is In" Financial Aid E-AppealJohns Hopkins UniversityEmail Appeals2018
"You're About To Change Lives" AppealJohns Hopkins UniversityEmail Appeals2018
"Comfort and Care" AppealQEII FoundationDirect Mail Appeals2018
Summer Alumni Engagement Email CampaignBucknell UniversityEmail Appeals2018
Athletics Giving DayBucknell UniversitySpecial Campaigns/Challenges2018
"Fill the Steins" Crowdfunding PlatformUniversity of Maine FoundationSpecial Campaigns/Challenges2018
Giving Day Ambassador ToolkitUniversity of Arkansas for Medical SciencesVolunteer Materials2018
Car and Keyboard StickersSpringfield CollegeStewardship Communications2018
"Thank You" Renewal AppealDunwoody College of TechnologyDirect Mail Appeals2018
"Battle for Miami" CompetitionFlorida International UniversitySpecial Campaigns/Challenges2018
 Title Institution Category FY