Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Leadership Appeal with Reunion InsertTufts UniversityDirect Mail Appeals2017
Annual Fund Impact ReportTufts UniversityStewardship Communications2017
Campaign Steering Committee ToolkitBaker UniversityVolunteer Materials2017
"For the Boys" AppealCardigan Mountain SchoolDirect Mail Appeals2017
"My Journey" Calendar Year End AppealsGrinnell CollegeDirect Mail Appeals2017
"Intrusion" Young Alumni ChallengeConcordia CollegeEmail Appeals2017
Scholarship VideoProctor AcademyStewardship Communications2017
Community Service Matching ChallengeWilliams CollegeSpecial Campaigns/Challenges2017
Christmas Card AppealLa Salle UniversityDirect Mail Appeals2017
"People of SU" Email and Video CampaignSeattle UniversityEmail Appeals2017
Proposal-Style Leadership AppealUniversity of Iowa Center for AdvancementDirect Mail Appeals2017
Giving Tuesday Sock AppealVanderbilt UniversityDirect Mail Appeals2017
"Doctors' Day" Grateful Patient AppealEinstein Healthcare NetworkDirect Mail Appeals2017
Calendar Year End AppealsRutgers University FoundationEmail Appeals2017
Giving Tuesday Email AppealThe New SchoolEmail Appeals2017
Crowdfunding Web SiteBall State UniversitySpecial Campaigns/Challenges2017
Annual Fund Rebrand and Graphics PackageSeattle UniversityMisc/Other2017
Calendar Year End AppealBabson CollegeDirect Mail Appeals2017
Giving Tuesday Matching ChallengeSt. Patrick's Episcopal Day SchoolSpecial Campaigns/Challenges2017
Christmas Card Featuring Student StoriesWhitworth UniversityDirect Mail Appeals2017
 Title Institution Category FY