Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
Athletics Parents Giving CircleAdelphi UniversityDirect Mail Appeals2020
#TeacherTuesday Campaign MaterialsAvon Old Farms SchoolSpecial Campaigns/Challenges2020
Alumni MagazineKnoxville Catholic High SchoolMisc/Other2020
New Grad Engagement PostcardHumboldt State UniversityMisc/Other2020
End of Calendar Year AppealHumboldt State UniversityDirect Mail Appeals2020
Student Relief Fund AppealSouthern Adventist UniversityDirect Mail Appeals2020
Giving Day PlanMassachusetts College of Art and DesignSpecial Campaigns/Challenges2020
Calendar Year End AppealFranklin UniversityDirect Mail Appeals2020
Alumni Participation Crowdfunding PlanLong Island UniversitySpecial Campaigns/Challenges2020
Giving Day Early Participation AppealUniversity of the PacificDirect Mail Appeals2020
Day of Giving Appeal with StickerVirginia Institute of Marine Science, William & MaryDirect Mail Appeals2020
Alumni Association Decal AppealUniversity of Texas Medical Branch - GalDirect Mail Appeals2020
Phone Script Writing WorksheetDuke UniversityPhonathon Materials2020
Fiscal Year End AppealMassachusetts College of Art and DesignDirect Mail Appeals2020
End of Fiscal Year Leadership LetterSweet Briar CollegeDirect Mail Appeals2020
End of Year Results Email to LeadershipSweet Briar CollegeStewardship Communications2020
Leadership Donor Buckslip InsertsOhio Wesleyan UniversityLeadership Giving Materials2020
Leadership Donor SolicitationOhio Wesleyan UniversityDirect Mail Appeals2020
Leadership Donor Quarterly E-NewsletterUniversity of Puget SoundStewardship Communications2020
Calendar Year End Leadership AppealChatham UniversityDirect Mail Appeals2020
 Title Institution Category FY