Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
New Dean Introduction and AppealConcordia UniversityEmail Appeals2021
Health & Med School Renewal AppealUNC- School of MedicineDirect Mail Appeals2021
Parent Fund Committee Appeal to LYBUNTSBates CollegeEmail Appeals2021
Public Health School Fall AppealHarvard T.H. Chan School of Public HealthDirect Mail Appeals2021
New Alumni Welcome EmailJames Madison UniversityMisc/Other2021
School of Medicine Dean's Fall AppealTexas Tech UniversityDirect Mail Appeals2021
Fall AppealSyracuse UniversityDirect Mail Appeals2021
Premium Student Assistance Fund AppealVirginia TechEmail Appeals2021
Giving Day Social Media PostsAppalachian State UniversitySpecial Campaigns/Challenges2021
Student Caller Profile Email AppealWestern Michigan UniversityEmail Appeals2021
Med School Alumni Fall AppealEastern Virginia Medical SchoolDirect Mail Appeals2021
End of Calendar Year AppealBoston CollegeEmail Appeals2021
Prospective Donor Question GuideTexas A&M University - CommerceLeadership Giving Materials2021
CARES Act Direct Mail AppealUniversity of ColoradoDirect Mail Appeals2021
Rebranded Annual Fund Spring AppealEmbry-Riddle Aeronautical UniversityDirect Mail Appeals2021
Customized Anniversary AppealEmbry-Riddle Aeronautical UniversityDirect Mail Appeals2021
Leadership Society Renewal AppealWashington University in St. LouisDirect Mail Appeals2021
Giving Day Save the Date PostcardThe Winsor SchoolSpecial Campaigns/Challenges2021
Calendar Year End AppealInterlochen Center for the ArtsDirect Mail Appeals2021
July Customized Renewal AppealWashington University in St. LouisDirect Mail Appeals2021
 Title Institution Category FY