Sample Library

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.

 Title Institution Category FY
Anniversary Appeal EmailsUniversity of PittsburghEmail Appeals2018
Gift Policies and GuidelinesKean University FoundationMisc/Other2020
Faculty/Staff Lego Brick AppealSan Francisco State UniversityDirect Mail Appeals2018
GOLD Society AppealAmerican International CollegeDirect Mail Appeals2021
Campaign Steering Committee ToolkitBaker UniversityVolunteer Materials2017
Charitable Gift Annuities BrochureKean University FoundationLeadership Giving Materials2020
Non-Solicit Engagement Texting CampaignAzusa Pacific UniversityMisc/Other2020
Scholarship Fund Renewal MailingTexas Lutheran UniversityDirect Mail Appeals2018
"For the Boys" AppealCardigan Mountain SchoolDirect Mail Appeals2017
Chapel Renovation Naming AppealUniversity of St. ThomasDirect Mail Appeals2019
Scholarship Appeal LetterMount Mercy UniversityDirect Mail Appeals2018
First Time Donor PostcardCardigan Mountain SchoolStewardship Communications2018
Scholarship Direct Mail AppealUniversity of Missouri - St. LouisDirect Mail Appeals2019
Alumni Association Membership AppealOregon State UniversityEmail Appeals2020
Calendar Year End Leadership AppealChatham UniversityDirect Mail Appeals2020
"coMMunity" Calendar Year End AppealMount Mercy UniversityDirect Mail Appeals2017
New Fund Announcement MailingCalifornia State University, SacramentoDirect Mail Appeals2018
Giving Tuesday Save the Date EmailUniversity of ConnecticutEmail Appeals2020
Sustaining Support Regular Donor AppealAntioch CollegeDirect Mail Appeals2021
Leadership Donor E-NewsletterChatham UniversityStewardship Communications2021
 Title Institution Category FY