Samples

AGN’s Sample Library includes hundreds of examples from fundraising programs around the world, including direct mail and email appeals, phone scripts, leadership giving and stewardship communications, volunteer materials, special campaigns, and more. Access to this library is limited to AGN Members only.

View our collection of recent samples below, or use the search bar to explore all of our resources. Click here to submit your own sample.



 Title Institution Category FY
"Imagine..." Appeal MailingNewark AcademyDirect Mail Appeals2018
Hand Signed Stewardship PostcardHarvey Mudd CollegeStewardship Communications2018
Giving Day Stickers and ButtonsSarah Lawrence CollegeMisc/Other2018
Faculty/Staff Campaign AppealPalm Beach State CollegeDirect Mail Appeals2018
Anniversary AppealSUNY MorrisvilleDirect Mail Appeals2018
"We Want You Back" Past Donor MailingBabson CollegeDirect Mail Appeals2018
Calendar Year End AppealBabson CollegeDirect Mail Appeals2017
Scholarship Fund AppealUniversity of Missouri - St. LouisDirect Mail Appeals2018
Academic Center Restricted Giving AppealBabson CollegeDirect Mail Appeals2018
Giving Tuesday Matching ChallengeSt. Patrick's Episcopal Day SchoolSpecial Campaigns/Challenges2017
Personalized Loyalty Society AppealSkidmore CollegeDirect Mail Appeals2018
Fall Alumni and Parent Appeal LetterThe New SchoolDirect Mail Appeals2018
Multichannel Fiscal Year End Giving WeekManor CollegeSpecial Campaigns/Challenges2018
Fiscal Year End Scholarship AppealKnox CollegeDirect Mail Appeals2018
Consecutive Giving Society PacketKansas University Endowment AssociationStewardship Communications2018
Rival School ChallengeSt. Paul's SchoolSpecial Campaigns/Challenges2018
First Giving Day Materials SuiteKansas University Endowment AssociationSpecial Campaigns/Challenges2018
Athletics Crowdfunding CampaignSkidmore CollegeSpecial Campaigns/Challenges2018
First Giving Day Appeal MailingHendrix CollegeDirect Mail Appeals2018
Matching Opportunity Postcard & EmailUSF Foundation, Inc.Direct Mail Appeals2018
 Title Institution Category FY